Digital Campaigns & eCRM Specialist
About this Position At Henkel, you can build on a strong legacy
and leading positions in both industrial and consumer businesses to reimagine
and improve life every day. Join our global community of pioneers and play a
key role in shaping customer engagement through data-driven insights and eCRM
excellence. Within Henkel Consumer Brands and our Professional Hair business,
you'll help execute campaigns across paid media and eCRM
channels, turning data and insights into actions that drive engagement,
customer acquisition and growth. Grow your expertise in a dynamic,
future-focused environment where innovation, collaboration, and continuous
learning are at the heart of everything we do. What youll doExecute digital
campaigns across paid media and eCRM channels, (including Meta, TikTok,
Google).Track campaign
performance against commercial KPIs including ROAS, CPA, revenue and
customer acquisition targets.
Work closely with
agency partners and internal stakeholders to implement campaign plans and
ensure effective cross-channel execution.
Produce regular
performance reporting, translating data into actionable insights,
recommendations and next best actions.
Support audience
segmentation and targeting strategies to improve campaign effectiveness
across paid and owned channels.
Ensure all creative
assets, messaging and copy remain on-brand and aligned with campaign
objectives. What makes you a good fitExperience managing digital campaigns
across social (Meta/TikTok/Google) and eCRM platforms.
Understanding of paid social and email
marketing campaigns.
Experience managing agency partners and
driving performance against defined KPIs.
Understanding
of customer and data-driven marketing principles. A
proactive and adaptable mindset.
Excellent
communication and collaboration skills. Strong
analytical skills and the ability to translate data into actionable
insights.
Ability
to manage multiple projects and meet deadlines.
Desirable:
Experience within beauty, FMCG, retail or
eComm. Knowledge of customer segmentation,
lifecycle marketing and digital analytics tools such as GA4. Some perks of joining HenkelFlexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per yearDiverse national and international growth opportunitiesGlobal wellbeing standards with health and preventive care programsGender-neutral parental leave for a minimum of 8 weeksEmployee Share Plan with voluntary investment and Henkel matching sharesPerformance bonus / incentivesCompetitive Pension & Life Assurance - Company contributes up to 10% of basic salaryAnnual Leave: 27 days plus 8 Bank HolidaysCelebration vouchersAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.