PPC Manager B2B (In-house) (City of London)

Job Title: PPC Manager – B2B (In-house)

Location: London (Hybrid – 3 days in office)

Salary: £40,000 - £45,000 DOE

The Company

This fast-growing group of start-up-focused businesses is building out its in-house digital marketing function. With a vibrant WeWork-style office in Central London, they support a portfolio of professional services brands in accounting, technology, and consultancy. With over 200 employees globally and a lean team of 14 in the UK, the company offers the agility of a startup with the backing of a larger group.

The central marketing team is currently led by a former agency specialist and is looking to bring Paid Media activity in-house after previously outsourcing to an agency. You’ll be joining a small but ambitious team looking to scale performance across multiple B2B sub-brands, with a heavy focus on lead generation.

Roles & Responsibilities

This is a hands-on, full-funnel Paid Media role with a focus on Google Ads and lead generation campaigns. You’ll take ownership of strategy, activation, and performance across multiple in-house brands, supported by offshore teams in India and Dubai.

• Develop and execute Paid Search strategies (90% PPC / 10% Paid Social – LinkedIn)
• Manage budgets of £20k-25k/month, optimising for ROI and ROAS
• Build, run, and analyse paid campaigns across Google Ads and LinkedIn
• Collaborate closely with the Marketing Manager to shape broader media plans
• Lead campaign performance analysis and implement testing strategies
• Identify innovative opportunities to scale campaigns and improve results
• Work independently on activation – no client-facing or team management required
• Opportunity to learn and expand into Paid Social over time

Skills & Experience

• 3+ years of experience in Google Ads (PPC is essential)
• Ideally agency background or multi-account experience
• B2B experience preferred – understanding of lead generation KPIs
• Comfortable working across multiple accounts in a fast-paced environment
• Exposure to LinkedIn Ads or Meta Ads is a bonus
• Confident managing and allocating small-to-medium budgets
• Familiarity with GA4 is desirable
• Strong communication skills and ability to present ideas effectively

Company Benefits

• Hybrid working: 3 days in-office in Central London
• Free breakfast, snacks, and vibrant office events
• 25 days holiday + Christmas shutdown
• ‘Work from Anywhere’ for 2 weeks per year
• Private healthcare
• Cycle to work scheme
• End-of-year and summer parties
• Quarterly team socials
• Real opportunity to build a mini-agency function within a supportive group