Marketing Analytics Lead

About the role

We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon.

This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making.

You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.

What you’ll be doing

-Deliver trusted marketing performance reporting

• Lead the development and delivery of monthly scorecards and executive dashboards
• Ensure reporting is accurate, timely, and aligned to agreed KPIs
• Reduce reliance on manual reporting through automation and standardisatio

-Build and scale our analytics ecosystem

• Support the development of a centralised reporting environment in Microsoft Fabric / Power BI
• Consolidate fragmented dashboards into a scalable, standardised reporting model
• Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency
• Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery

-Own KPI definitions and data standards

• Develop and maintain a central marketing KPI and metric dictionary
• Ensure consistent definitions and usage across all reporting and dashboards
• Support the rollout of standard tracking and data governance frameworks

-Drive data quality and reliability

• Implement and maintain data validation and quality checks
• Improve the consistency and reliability of marketing data across systems
• Partner with internal teams to strengthen data integrity and accessibility

-Enable self-service analytics

• Develop templates, documentation, and training materials to support wider adoption
• Help stakeholders access and interpret performance data independently
• Contribute to the scaling of self-service analytics across global marketing teams

-Generate and communicate insights

• Go beyond reporting to proactively identify performance trends and insights
• Translate data into clear, actionable recommendations for stakeholders
• Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations
• Provide insight across key areas including: digital performance & Brand and communications effectiveness

-Support cross-functional collaboration

• Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards
• Support the ongoing development of a shared marketing analytics capability across the organisation

What success looks like

• A single, consistent view of marketing performance across key stakeholders
• Increased adoption of standard dashboards and reporting frameworks
• Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities
• Reduced manual reporting effort through automation and reusable templates
• Improved data quality, trust, and time-to-insight
• Stronger use of analytics to support decision-making, not just reporting

What we’re looking for

Experience

• Proven experience in marketing analytics, BI, or data analytics roles
• Experience delivering dashboards, scorecards, and reporting frameworks
• Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making
• Background working in a B2B or complex, multi-stakeholder environment is beneficial

Technical skills

• Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager
• Understanding of data modelling, data pipelines, and modern data environments
• Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows
• Experience working with multiple marketing data sources (e.g. digital, campaign, CRM)

Skills and behaviours

• Strong analytical mindset with the ability to turn data into clear insights
• Comfortable working in a structured, standards-driven environment
• Excellent communication skills, with the ability to engage stakeholders at different levels
• Proactive approach with a focus on continuous improvement and scalability

Why join us

• Opportunity to shape and scale a global marketing analytics capability
• Work with modern tools and platforms, including Microsoft Fabric and Power BI
• Be part of a team driving data-driven transformation across marketing
• High visibility and direct impact on executive-level decision-making