Loyalty Data Analyst

About Data at Holland & Barrett

At Holland & Barrett (H&B), we want to empower everyone to live healthier, happier lives. With over 150 years of experience, we're the largest health & wellness retailer in Europe and a globally trusted brand. Our ambition is to become the world's most trusted wellness partner, chosen by over 100 million people worldwide.  Our Analytics organisation is structured into five verticals: four embedded analytics areas aligned to key business functions, and a central Business Intelligence team focused on cross-functional reporting and performance enablement. Together with our Data Engineering and Data Science colleagues, we make data a strategic lever to achieve H&B's goals.  As a Loyalty or Retention Analyst in the Customer Growth Analytics team, you'll work closely with stakeholders across CRM, Lifecycle Marketing, Digital, and our Loyalty Programme to deliver high-quality dashboards and insights that improve customer engagement, retention, and lifetime value. You'll act as a trusted analytics partner—supporting campaign planning, analysingprogramme performance, and surfacing insights that shape personalised customer journeys.

The Role

• Partner with CRM and Marketing teams to analyse customer segments, triggers, and behaviours that influence retention and reactivation. 
• Support the Loyalty Programme team with insights into member engagement, tier behaviours, benefit usage, and strategic KPIs. 
• Build dashboards in Metabase that clearly communicate retention metrics, loyalty performance, and customer value trends. 
• Write clean, efficient SQL to transform and extract data from large datasets across marketing, transactions, and customer interactions. 
• Contribute to campaign measurement, A/B test design, and post-campaign analysis in partnership with Lifecycle Marketing. 
• Support analytics delivery, contributing to backlog shaping, sprint planning, and execution. 
• Collaborate cross-functionally with BI Developers, Embedded Analysts, CRM teams, and Product to deliver end-to-end data products. 
• Continue developing your skills with mentorship from senior team members and access to our skills framework to grow into a full-stack analyst. 
• Work with a modern data stack, including Redshift, BigQuery, Matillion, and Retool. 

Location:This is a hybrid role, with 2 days per week expected in either our London or Nuneaton office.

The Person

Core Skills & Behaviours 

• SQL proficiency: Comfortable querying, joining, and transforming data for reporting and analysis. 
• Business acumen: Understands the context behind CRM and loyalty metrics and translates them into meaningful, actionable outputs. 
• Communication: Able to explain data insights clearly to both technical and non-technical stakeholders. 
• Delivery ownership: Manages own tasks independently and reliably contributes to delivery across sprints. 
• Visualisation skills: Designs clean, usable dashboards in Metabase (or experience with equivalent tools like Tableau, Looker, PowerBI). 
• Collaborative mindset: Works well in cross-functional teams and contributes to team rituals (e.g. planning, retrospectives). 
• Education & Experience: You have a degree in a quantitative field such as Mathematics, Statistics, Economics, Engineering, or Computer Science, and 2–3 years of experience in a data or analytics role—ideally with exposure to CRM, loyalty, or marketing analytics. 

Benefits

Wellbeing & Lifestyle Benefits 

• Health Cash Plan  
• Life Assurance 
• Incentive Scheme
• Virtual GP 
• Private Medical
• FREE at-home blood test kit 
• Holiday Purchase option 
• Pension Contribution 
• Access to ‘Wellhub' with gyms, studios and wellbeing apps 

Discounts & Savings 

• 25% Colleague Discount with FREE Next Day Delivery 
• Exclusive Discounts from a wide range of partners 
• £/€50 Annual Product Allowance to spend in store 

Learning & Development 

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library 
• AND MORE! 

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. 

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s). 

Our Recruitment Process: