Senior Online Experience Manager

We need someone who knows how to turn a website and an app into serious commercial drivers. Someone who sees a checkout flow and immediately spots ways to improve it. Someone who understands that good UX isn't just about looking slick - it's about converting, scaling, and monetising without killing the customer experience.

If you've led CRO programmes, built scalable templates, and launched monetisation strategies that actually made money – the read on.

The Role:

What you'll actually be doing

• Driving conversion rate optimisation across our web and app platforms. You won't just run tests - you'll build a programme that delivers measurable impact.
• Designing scalable templates for key pages (PLPs, PDPs, landing pages) that perform commercially and don't need rebuilding every time someone makes a minor change. 
• Working with Tech/Product to unlock growth - whether that's improving app downloads, opt-in flows, or building features that actually get used.
• Developing a monetisation strategy that doesn't wreck the customer experience. Think retail media, sponsored products, and on-site advertising.
• Staying ahead of the curve on UX, CRO, and digital monetisation. Testing new ideas, building playbooks, and scaling what works.

How we'll know you're delivering

• Conversion rates go up. Across web and app.
• CRO tests generate incremental revenue
• Opt-ins and app downloads grow consistently.
• Monetisation starts generating real money, without killing the user experience.
• Execution gets faster. Thanks to templating and smarter design.

Location: We've got offices in Nuneaton and London, and the digital team moves between both. You'll need to spend at least one day a week in Nuneaton (that's HQ), but beyond that, we're flexible. We ask for two days a week in the office, and the rest is up to you - home, coffee shop, wherever you get stuff done. If you're based in London, you won't be the only one hopping between the two.

The Person:

What you'll need:

• You get CRO. Not just the theory - you've run tests, made changes, and seen the numbers move.
• You think in journeys. You know what makes a customer tick, click, and convert - and you design for it.
• You speak Tech. You don't need to code, but you can work with developers and product teams without needing a translator.
• You're commercially wired. You understand that good UX isn't just pretty - it's profitable.
• You've done this before. You've led CRO or UX programmes in e-commerce or retail, and you've got the results to prove it.
• You know your tools. Testing platforms, analytics dashboards, monetisation models - you've been hands on and used them

Let's be honest - no one applies for a job just for the mission. You want to know what's in it for you. Here's a taste:

• Salary that reflects your impact
• Hybrid working - we're in the office two days a week, while most companies are heading back to three, four, even five.
• 25% staff discount across our range - plus free online delivery -  so you can live the wellness you help deliver.
• Pension contributions - because future-you deserves a break.
• Life assurance - peace of mind for you and your loved ones.
• Free wellness diagnostic tests - knowing your health is the first step to improving it.
• Exclusive discounts on wellness services, gym memberships, and more.
• Perks from other retailers - discounts, advice, and savings from brands you actually use.
• A culture of wellbeing - from mental health support to menopause coaching, we're serious about helping you feel your best.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).