Senior Performance Marketing Analyst

About Holland & Barrett

At Holland & Barrett, we're on a mission to make wellness accessible to everyone. With 150 years of experience and a growing global reach, we're transforming from a trusted retailer into the world's leading wellness partner.

Our Analytics organisation is structured into five verticals: four embedded analytics areas aligned to key business functions, and a central Business Intelligence team focused on cross-functional reporting and performance enablement. Together with our Data Engineering and Data Science colleagues, we make data a strategic lever to achieve H&B's goals.

As aSenior Performance Marketing Analyst, you'll be part of our Omnichannel Analytics team — working closely with Digital Marketing and Trading to measure, optimise, and elevate the performance of our campaigns across paid search, social, display, affiliates, and CRM. Your insights will shape smarter marketing investments, enhance customer acquisition and retention, and drive meaningful growth across our digital channels.

Key Responsibilities

Key Responsibilities

• Analyse campaign performance across paid search, social, affiliates, display, and CRM to uncover growth opportunities.
• Build dashboards and reporting in Metabase to track spend, conversion, ROAS, CAC, and lifetime value.
• Provide data-led recommendations to optimise channel mix, creative performance, and audience targeting.
• Partner with marketing and product teams to embed analytics into campaign planning and decision-making.
• Write efficient SQL to analyse large marketing and behavioural datasets.
• Support forecasting and budgeting with scenario modelling and performance projections.
• Collaborate with BI, CRM, and product teams to deliver cross-channel measurement solutions.

Location: This is a hybrid role based in London, with the requirement to be in the office at least two days per week.

Key Requirements

About You

• Proficient in SQL, with experience querying and transforming large datasets across marketing, sales, and customer data sources.
• Comfortable working with modern data stacks, ideally including Redshift, BigQuery, Matillion, Metabase, and Retool.
• Strong grasp of performance marketing metrics such as ROAS, CAC, CTR, CPM, and attribution models.
• Experienced in building dashboards and visualisations that enable data-driven decision-making.
• Skilled at turning complex insights into clear, actionable recommendations for marketing and trading teams.
• Background in ecommerce, retail media, or D2C analytics, with 3–7 years' experience in marketing or digital analytics roles.
• Curious, collaborative, and commercially minded — confident working cross-functionally to drive measurable business impact.

What we Offer:

What we offer:

Wellbeing & Lifestyle Benefits 

• Health Cash Plan  
• Life Assurance
• Incentive Scheme - Based on company & personal performance
• Virtual GP 
• Private Medical care
• FREE at-home blood test kit 
• Holiday Purchase option 
• Pension Contribution scheme
• Access to ‘Wellhub' with gyms, studios and wellbeing apps 

Discounts & Savings 

• 25% Colleague Discount with FREE Next Day Delivery 
• Exclusive Discounts from a wide range of partners 
• £/€50 Annual Product Allowance to spend in store 

Learning & Development 

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library 
• AND MORE! 

Our culture respects equality, values diversity and encourages individuality – because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

Our Recruitment Process

Our selection process is designed to be thorough, transparent, and aligned with the role. It includes:

• A short Coderbyte assessment to evaluate core technical and analytical skills
• Role-specific questions to understand your approach to relevant challenges
• An interview with the Hiring Manager to explore your experience and motivations
• A case study to demonstrate problem-solving and strategic thinking
• A follow-up review to delve deeper into your insights and approach
• Short conversations with team members to assess team fit and working styl