Marketing Manager- Retention SaaS

Marketing Manager- Retention (SaaS)- London/ Hybrid- 12 Months- £35,000-£40,000

A global SaaS business is looking for an experience Marketing Manager- Retention to join their team on an initial 12 month assignment. The successful candidate will play a key role in driving customer retention, engagement, and growth on our platform through hyper-personalized, data and AI backed lifecycle campaigns across our EMEA Product journeys.

Responsibilities:

• Develop and execute end-to-end lifecycle marketing campaigns on our platform to drive conversion, activation, engagement, cross-sell, and retention.
• Define customer segments and lifecycle stages using behavioral and transactional data
• Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention
• Use our in-house experimentation and campaign management platforms to continuously improve campaign performance and user experience.
• Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness.
• Map and continuously refine key lifecycle journeys for core customer segments in collaboration with Customer Success, Sales and Product teams.
• Identify friction points and opportunity areas to enhance customer satisfaction and LTV.
• Collaborate with creative, data, engineering, and product teams, drawing on our global expertise and leveraging them to drive personalized experiences at scale.
• Align lifecycle marketing efforts with broader go-to-market and brand campaigns, taking ownership of the full E2E experience
• Leverage marketing automation platforms (e.g., Eloaqua, Marketo, Braze, Adobe Experience Platform) to build scalable programs for EMEA

Skills/ Experience:

• 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products.
• Proven success in building and optimizing lifecycle programs that drive measurable growth.
• Strong analytical mindset.
• Excellent project management skills; able to manage multiple campaigns simultaneously.
• Experience with personalization, segmentation, and customer journey mapping.
• Strong verbal and written communication skills; ability to present findings and recommendations to leadership.
• Self-starter with a bias for action and a test-and-learn mindset.
• Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioral triggers.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.