Digital Marketing Campaign Manager

Location: London (Hybrid - 2 days in office)

Reports to: Senior Marketing Manager

Function: Global Marketing

Purpose: To enable our business, clients, and candidates to thrive in a changing world through world-class, insight-driven marketing execution.

About Us

We exist to enable people and organisations to thrive in a changing world.

Hydrogen Group and Argyll Scott combine the sophistication of global workforce captured programmes with the beautiful basics of recruitment, ensuring the human connection, agility, and expertise that deliver true performance.

This unique blend allows us to partner with the world's most forward-thinking employers across Life Sciences, Engineering, Technology, Financial Services, Consumer, Renewables, and Industries of the future, helping them anticipate change, build capability, and design the future of work.

As we evolve, our marketing function sits at the heart of a bold ambition, to shift market perception from a transactional supplier to a true strategic workforce enabler. Every campaign we deliver tells the story of how we empower clients to thrive through insight, innovation, partnership & success.

Our marketing engine is directly accountable for contributing £15m+ of qualified opportunities into the global pipeline.

The Opportunity

We are looking for a Digital Marketing Campaign Manager who will be instrumental in shaping how our brand is seen, heard, and felt across global markets.

You'll design and execute sector-specific, insight-led campaigns that elevate our positioning, deepen client engagement, and drive measurable commercial impact aligned to our defined ideal client persona.

You'll play a central role in transforming our presence & brand position, taking us from a recruitment brand to a trusted, strategic partner in workforce enablement.

This is a chance to combine creativity, digital acumen, and commercial thinking to influence how clients across multiple industries experience our purpose.

The Team

You'll join a high-performing, collaborative global marketing team designed for speed, impact, and creativity:

• Senior Marketing Manager - your direct manager and strategic lead.
• Design executive - translating ideas into world-class creative assets and brand execution.
• Digital & Platform Performance - ensuring data-driven optimisation across digital channels and lead funnels.
• Regional Marketing Enablement (x3) - marketing execution partners on the ground in EMEA, APAC, and the US who localise and support campaigns on the ground.

Together, this team operates as a joined-up global engine - connecting strategy, creativity, and data to drive measurable growth.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute digital campaigns that generate demand and elevate our positioning across target sectors.
• Translate strategy into integrated multi-channel campaigns across digital, ABM, partnerships, events and thought leadership.
• Deliver measurable pipeline growth aligned to our £15m+ global lead generation objective.
• Ensure all campaigns are anchored in our 3 core pillars:

1. Truly purpose aligned

2. Client-centric in nature and design

3. Aligned to commercial business impact

Collaboration & Communication

• Partner with Regional Leads, sales teams and marketing peers globally to align, intelligence capture, priority align and maximise campaign impact.
• Act as the link between marketing and sales to ensure campaigns translate into meaningful client engagement.
• Communicate progress and insights clearly, creating visibility around marketing's commercial contribution.

Performance & Continuous Improvement

• Measure campaign effectiveness across channels and optimise for better conversion and ROI.
• Leverage digital tools, team members, analytics, and automation to strengthen targeting and performance.
• Continuously test, learn, and innovate - ensuring our marketing stays ahead of market trends.

About You

Experience:

• 4-6 years' experience in B2B digital or campaign marketing, ideally within recruitment, workforce solutions, or professional services.
• Proven track record in running multi-channel campaigns that drive tangible lead generation and brand elevation.
• Experience with automation and CRM platforms (Salesforce, Force24 or similar).
• Strong understanding of ABM, paid media, and partnership-led activation, leading with a purpose

Skills & Attributes:

• Strategic & Commercial Mindset - connects marketing activity to pipeline and revenue.
• Client-Centric & Insight-Led - deeply understands client challenges and market context.
• Creative Executor - translates strategy into engaging, on-brand campaigns.
• Collaborative & Communicative - thrives in a connected global team environment.
• Analytical & Adaptive - uses data to optimise and innovate continuously.
• Purpose-Driven - believes marketing can enable clients, colleagues, and communities to thrive.

Why Join Us

• Play a defining role in repositioning a global brand from supplier to strategic partner.
• Join a motivated, global marketing team committed to purpose, performance, and progress.
• Contribute directly to a £15m+ global lead generation engine driving commercial growth.
• Collaborate with exceptional leaders across marketing, sales on a global scale
• Hybrid working - with two days a week in London for collaboration, creativity, and shared impact.

Summary

This is more than a marketing role - it's a chance to help reshape how an entire industry sees us. You'll build campaigns that change perception, drive growth, and turn our purpose into reality.