VP Sales UK & Ireland

VP SALES – UK & IRELAND

At INFiLED "we screen your dreams", but it’s the people #behindthescreens who make it all happen. We’re a team of passionate people who love turning ideas into reality. If you’re someone who takes the initiative, thrives in a fast-paced environment, and wants to be part of something big, don’t hesitate to apply!

About The Role

As the Vice President of Sales for the UK & Ireland, you will shape the regional sales strategy and accelerate INFiLED’s growth in this high-potential market. This senior leadership role requires deep expertise in the AV and LED display market, a strong record of commercial leadership, and the ability to build and manage a high-performing sales organization across the UK & Ireland.

Key Responsibilities

Sales Strategy & Execution

• Develop and lead the regional sales strategy for the UK & Ireland, ensuring alignment with INFiLED’s global commercial objectives.
• Analyse regional market trends, customer needs, and competitive activity to identify growth opportunities and define a strong market penetration plan.
• Drive revenue growth by expanding existing key accounts and building new business pipelines across distribution, integration, and end-user channels.

Team Leadership & Development

• Build, mentor, and lead the UK & Ireland sales organization, setting clear targets and accountability standards.
• Foster a high-performance culture focused on collaboration, innovation, and customer-centric execution.
• Provide ongoing coaching, performance management, and professional development for team members.

Customer Relationships & Business Development

• Establish and maintain strong relationships with major distributors, integrators, rental partners, and strategic end-users across the region.
• Identify and pursue new business opportunities, partnerships, and alliances that strengthen INFiLED’s market position in the UK & Ireland.
• Lead commercial negotiations with key clients, securing high-value contracts and long-term partnerships.

Sales Operations & Reporting

• Oversee regional sales forecasting, budgeting, and planning to ensure revenue and profitability targets are met.
• Implement and improve sales processes, CRM utilization, and performance tracking to increase efficiency and visibility.
• Provide regular reports to senior leadership on sales performance, regional opportunities, risks, and market dynamics.

Market Insights & Industry Leadership

• Stay up to date on industry trends, emerging technologies, competitive developments, and regulatory changes affecting the UK & Ireland AV market.
• Represent INFiLED at key regional industry events, trade shows, and conferences, strengthening brand awareness and generating new leads.
• Act as a trusted advisor and thought leader for customers and industry partners within the UK & Ireland LED and AV sector.

Required Skills & Qualifications

• Strong leadership and people-management capabilities, with experience leading remote or regionally dispersed teams.
• Excellent communication, presentation, and negotiation skills, with the ability to influence senior stakeholders.
• Strategic thinker with deep understanding of the AV / LED display market and the UK & Ireland commercial landscape.
• Strong analytical skills with the ability to translate data into actionable sales strategies.
• Highly driven and results-oriented with a strong entrepreneurial mindset.
• Able to work autonomously and thrive in a fast-paced, scaling environment.
• Resilient, proactive, and willing to go beyond expectations when required.

• 10+ years of senior commercial or sales leadership experience within the AV, LED display, digital signage, or related technology industries.
• Proven track record in managing complex B2B sales cycles and closing high-value contracts.
• Strong experience building and executing sales strategies specifically for the UK & Ireland market.
• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.
• Fluency in English required; additional European languages are a plus.
• Experience working in a multinational organization.
• Established network within the UK & Ireland AV industry, especially across LED, digital signage, and integration channels.
• Familiarity with CRM platforms, sales analytics tools, and enterprise sales systems.

Compensation & Benefits

• Attractive salary.
• Car allowance.
• Commission package (based on annual revenue target).
• Company pension scheme – employer and employee contribution.
• Private health care scheme.
• 25 days annual holiday + UK national holidays.

INFiLED is a leading high-tech enterprise specialized in developing and manufacturing large LED video equipment. INFiLED's product application range covers advertisement, transportation, sports, events, command & control, corporate branding and meetings, creative applications and many more. With installations in over 85 countries and over 135 patents, one of the highest numbers in the industry, INFiLED is striving to be a top brand of LED screen manufacturing to enlighten the world with a visual feast!