Sales Development Representative

Sales Development Representative

Location: London

Working pattern: Hybrid

Salary: £40,000–£50,000 + commission

Contract: Permanent

Role type: Newly created position

We’re working with a growing business that is expanding its commercial team and looking to appoint an ambitious Sales Development Representative.

This is a newly created position and represents an excellent opportunity for an experienced SDR/BDR to join a growing organisation and play a key role in developing its new business pipeline.

The successful candidate will be responsible for identifying, engaging and qualifying prospective customers across targeted industries, creating high-quality opportunities for the senior sales team.

This is a hands-on outbound role suited to someone who enjoys prospecting, is comfortable working to targets and takes a structured, data-led approach to generating pipeline.

Key Responsibilities

• Execute targeted outbound activity across telephone, email and LinkedIn.
• Research target accounts and identify relevant decision-makers and influencers.
• Build and manage a consistent pipeline of qualified prospects.
• Conduct initial discovery conversations and assess prospects against the ideal customer profile.
• Create, test and optimise outbound sequences to improve engagement and conversion.
• Work closely with the wider sales team to ensure qualified opportunities are effectively handed over.
• Develop a strong understanding of target sectors, businesses and their specific commercial challenges.
• Build accurate prospect lists using tools such as LinkedIn Sales Navigator and other business development platforms.
• Maintain accurate and up-to-date information within the CRM.
• Track activity and conversion metrics, using data to continually improve prospecting performance.
• Make effective use of AI and sales automation tools to improve research, personalisation and outbound efficiency.

The ideal candidate will have at least one year's experience in a similar sales environment, ideally within payments, fintech, SaaS or another complex B2B sales environment.

You’ll be:

• Commercially driven and motivated by achieving measurable results.
• Resilient and comfortable with the challenges of outbound sales.
• Naturally proactive, with a genuine desire to create new opportunities.
• Data-driven and comfortable using metrics to measure and improve performance.
• Highly organised and process-oriented.
• A confident communicator, comfortable speaking with senior decision-makers.
• Able to understand complex technology or financial concepts and communicate their value clearly.
• Experienced with CRM and prospecting tools such as HubSpot and LinkedIn Sales Navigator.
• Interested in using AI and automation to improve the sales process.

Package & Benefits

• £40,000–£50,000 base salary
• Commission
• Permanent position
• Newly created headcount
• London-based
• Hybrid working
• Opportunity to join a growing business and make a significant contribution to its commercial growth
• Exposure to the payments, fintech and wider technology ecosystem

Interested?

If you’re an experienced SDR/BDR looking for your next opportunity and have a background in payments, fintech, SaaS or a similar B2B sales environment, we’d be keen to hear from you.

Apply now or get in touch for a confidential conversation about the role.