Sales Development Representative

About us

We are a growing managed IT services provider (MSP) working with SMBs across the region. Our clients rely on us to keep their businesses running - from day-to-day IT support through to cyber security, cloud infrastructure, and strategic technology planning. We operate on long-term relationships, not transactional selling. Our clients typically stay with us for years because we are trusted, responsive, and genuinely good at what we do. We are now at a stage of deliberate growth, and this hire is central to that plan.

The role

This is a business development role focused entirely on pipeline generation. You will not be expected to close deals - that is handled by the founder. Your job is to find the right businesses, start the right conversations, nurture interest over time, and hand across warm, qualified opportunities. The businesses we target are typically 10–50 user SMBs that are either frustrated with their current IT provider, growing out of ad hoc break-fix support, or starting to take cyber security seriously for the first time. Your role is to identify them, reach them, and get them interested enough to have a conversation with us. This is an outbound role. You will be on the phone, on LinkedIn, writing emails, and supporting Social Media campaigns. Rejection is part of the job and resilience is non-negotiable. The upside - for the right person - is a clear commission structure that rewards results, and genuine opportunity to grow with the business over time.

What you will be doing

• Researching and identifying prospect businesses that match our target profile
• Making first contact by phone, email, and LinkedIn - and following up persistently
• Holding initial conversations that qualify interest and build rapport
• Nurturing prospects over weeks or months until they are ready to meet
• Booking and handing across warm, qualified meetings to the founder
• Maintaining accurate records in our CRM and hitting agreed weekly activity targets
• Feeding back what you are hearing in the market - objections, competitor mentions, buying triggers

What we are looking for

We are not expecting you to arrive knowing everything about managed IT. We will train you on the proposition, the market, and what good looks like. What we cannot train is the core of the role:

• You are genuinely comfortable on the phone - not just tolerant of it
• You are persistent without being pushy, and you do not take rejection personally
• You are organised and self-motivated enough to hit daily activity targets without being chased
• You listen well and ask good questions rather than leading with a script
• You can hold a credible conversation with a business owner or director
• Previous B2B outbound experience - phone, email, or LinkedIn - is strongly preferred
• Experience in technology, telecoms, or professional services is an advantage but not essential

What we offer

Base salary: £33,000

Commission: £50 to £250 per converted endpoint (user) on contract start, scaled by plan, paid 90 days post-contract. A strong performer converting 150 endpoints annually can expect £10,000–£30,000 in commission.

OTE: £40,000–£60,000 in year one for a strong performer

Location: Office-based, with flexibility considered after hitting 12-month targets

Hours: Monday to Friday, standard business hours

Holiday: 28 days including bank holidays

A note on what to expect

We will be honest with you: this is a startup-stage growth role in an established small business. There is no large sales team around you, no SDR manager, and no hand-holding. You will be given a clear brief, the right tools, and regular check-ins - but you need to be the kind of person who thrives with autonomy and takes ownership of their results. If you need a heavily structured environment to stay on track, this role is probably not for you. If you are motivated by seeing a direct line between your effort and your earnings - and you want to build something rather than maintain something - we would like to hear from you.

How to apply

Please apply with your CV and a covering note explaining why this role appeals to you and what relevant experience you would bring. Generic applications without a covering note will not be progressed. We will review applications on a rolling basis and contact suitable candidates directly to arrange an initial conversation.