Senior Marketing Manager

£60,000 - £80,000 + benefits

We're working with a bootstrapped B2B SaaS business in the HR / workforce space, hiring a Senior Marketing Manager to take ownership of their performance and demand generation function.

On paper, this is a Senior Marketing Manager role - but in reality, it's much closer to owning the growth / performance side of a Head of Marketing remit, sitting alongside a newly appointed Head of Brand.

This is an opportunity to step into a business with strong foundations already in place and a clear need to bring structure, consistency and scalability to marketing.

• Bootstrapped SaaS - no external investment, so a very commercial, product-led culture
• Focused on sustainable growth and measurable outcomes vs "growth at all costs"
• Established inbound engine already in place (SEO, paid, referrals etc.)
• Operating in a high-volume SMB market (sub-250 employees), with subscription-based deals ranging from a few hundred to ~£10k

You'll take ownership of how marketing performs and is delivered across the business - focusing on pipeline growth, conversion and execution quality.

Key responsibilities include:

• Owning pipeline performance - trials, demos, conversion rates and overall marketing efficiency
• Managing and optimising core channels across digital (SEO, paid, lifecycle, CRM, website)
• Improving conversion across the funnel, getting more from existing demand
• Bringing structure to marketing - campaign planning, delivery cadence, reporting and processes
• Driving consistency and quality across content, campaigns and execution
• Managing a small in-house team (content + marketing exec level)
• Overseeing external partners / agencies where needed

This is a hands-on, commercially focused role - ideal for someone who enjoys both thinking strategically and making things happen day-to-day.

• B2B SaaS or tech marketing experience (ideally SMB / high-volume environments)
• Strong understanding of performance marketing and multi-channel execution
• Experience improving marketing performance and driving pipeline growth
• Comfortable managing people, outputs and external partners
• Organised, structured and able to bring consistency to delivery
• Proactive mindset - someone who takes ownership and drives things forward

• Genuine ownership of a full marketing function (not just a channel role)
• Opportunity to shape and scale a marketing engine with strong existing demand
• High visibility role reporting directly to the co-founder
• Clear progression opportunity as the business continues to grow
• Non-corporate, collaborative culture with real autonomy and trust

Location: York (2 days per week in office)Salary: £60-80k

If you're looking for a role where you can have real impact, take ownership, and build something properly - we'd love to speak.