French Speaking Marketing Manager
Title: French Speaking Marketing Manager
Location: 240 Blackfriars Road, London SE1 8BF
Job Type: 9 months Contract
Function: Marketing
Work Type: Hybrid - onsite 3 days per week
Our Company delivers market-leading events and digital content for professionals across Finance, Life Sciences, Foodservice and more. Our platforms bring businesses together, support networking, and provide valuable industry insights through live and on-demand experiences. Join our expert team and help create impactful events and content for UK and global audiences.
Role Profile:
Join The AI Summit Series team to lead the end-to-end marketing campaign for a new event, recently added to the portfolio, in France. This is a fixed-term freelance engagement running through to 28 February 2027, reporting to the Senior Director of Marketing.
You'll own strategy and execution across the full funnel, with an immediate priority on top of funnel audience growth and compliant data capture to power a campaign launch later in 2026.
You'll not manage a team directly, but you will coordinate our central marketing specialists across email, web, paid media, SEO/SEM, social, design and video to deliver high impact, French localised programmes.
This role suits a fluent French speaker with 3-4 years of hands-on event marketing experience who is confident operating in both French and English across content, channels and partnerships.
Key Responsibilities:
Your Impact
* Build a high-quality, France market audience pipeline by leading top of funnel initiatives that rapidly grow opted in, data ready prospects ahead of registration launch later in 2026.
* Convert interest into registrations and attendance through integrated, localised campaigns that move prospects from awareness to action.
* Establish and elevate The AI Summit's brand presence in France by tailoring value propositions, messaging and content for French-speaking audiences.
* Provide clear, data-led visibility of performance, optimising in flight to hit audience, revenue and engagement KPIs.
Your Role
* Campaign ownership
Design and run the integrated marketing plan - research, positioning, channel mix, budget, timelines and KPIs. Lead ToF growth via compliant data capture, lead magnets and partnerships. Set up landing pages, UTMs and dashboards to track what works.
* Channel and content execution
Coordinate with central teams on email automation, paid social/search, SEO and CRO. Write compelling French copy for web, email, ads and social. Brief and QA creative to keep us on brand and on point. Build nurture journeys that warm and convert.
* Partnerships and amplification
Secure media, association and community partners in France to extend reach. Co-market with speakers and sponsors using enablement toolkits in French and English.
* Data, testing and optimisation
Segment smartly, A/B test offers and creative, and iterate using MA/CRM and GA4 insights to lift CPL, CTR and CVR. Keep data clean and consent first (GDPR/CNIL aligned).
* Collaboration and stakeholder management
Work closely with Event Production, Marketing and Sales on propositions and priorities. Report progress, flag risks early and course correct fast. Lead by rallying internal specialists and external partners.
What do I need?
* 3-5 years in event marketing (B2B tech/media a plus) with proven end-to-end campaign ownership.
* Native or near native French and strong professional English; sharp copy and localisation skills (ESSENTIAL)
* Evidence of ToF growth in the French market using lead magnets, partnerships and paid media.
* Hands on with CRM/MA (e.g., Eloqua/Marketo/HubSpot), CMS and GA4; confident building funnel dashboards.
* Solid command of paid social/search, email, SEO basics and CRO; comfortable briefing design/video.
* Analytical, test and learn mindset; turns insight into action.
* Exceptional project and stakeholder management across multiple workstreams.
* Strong grasp of GDPR best practice and CNIL expectations.
* Creative, commercial and energised by launching new events.
We know the perfect candidate does not exist, so if you're interested in a temporary contract at our company but don't meet every requirement listed above, we still encourage you to apply. If this role isn't the right fit, the next opportunity could be just around the corner- and you might be perfect for it!
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.