Web Designer

Imperial Recruitment are working with a well-established manufacturing business based in Wynyard who are looking to appoint an experienced Web Designer (WordPress & UX/UI) to join their growing Marketing team.

This is an exciting opportunity for a creative and technically capable designer to play a key role in the development, optimisation, and maintenance of the company’s digital platforms across both B2B and B2C audiences.

The successful candidate will work closely with Marketing, in-house IT, and internal stakeholders to deliver high-performing, user-focused digital experiences while helping maintain a consistent, brand-led approach across all online platforms.

The Role

As Web Designer, you will be responsible for improving website usability, performance, and overall customer experience. You will contribute to UX/UI initiatives, develop digital assets, and maintain WordPress websites while ensuring best practice across SEO, accessibility, and design consistency.

Key Responsibilities

Website Design & User Experience

• Collaborate with internal stakeholders to understand business goals, user needs, and brand requirements.
• Lead UX/UI initiatives to improve usability, customer experience, and conversion performance.
• Design and implement website layouts aligned with company brand guidelines.

Design, Prototyping & Visual Assets

• Produce wireframes, page layouts, and interactive prototypes using tools such as Figma.
• Create and optimise digital assets including graphics, icons, imagery, and page visuals.
• Support brand consistency across websites, landing pages, and email marketing assets.

WordPress & Content Management

• Build, manage, and maintain WordPress websites including themes, templates, and page builders.
• Manage website content updates, site structure, and performance.
• Ensure builds remain scalable, secure, and easy to maintain.

Usability, SEO & Compliance

• Ensure websites meet accessibility standards (WCAG) and provide intuitive user journeys.
• Apply SEO best practices including site structure, page performance, and on-page optimisation.
• Support improvements in site speed, UX metrics, and search visibility.

Collaboration & Internal Systems

• Work alongside in-house developers on website integrations and technical improvements.
• Support marketing campaigns through landing pages, forms, and email templates.
• Contribute to the UI design of internally developed systems to ensure brand consistency.

Testing, Maintenance & Performance

• Test websites across browsers and devices to ensure functionality and stability.
• Identify and resolve bugs or usability issues.
• Review analytics and performance data to support continuous improvement.

Innovation & Continuous Improvement

• Stay up to date with web technologies, UX/UI trends, and digital best practices.
• Recommend improvements to digital platforms, tools, and workflows.

Key Skills & Experience

Essential

• Strong WordPress experience including theme and content management.
• Proven UX/UI design capability with a user-first mindset.
• Proficiency in Figma and Adobe Creative Suite.
• Good understanding of HTML, CSS, and JavaScript.
• Knowledge of SEO fundamentals and website performance optimisation.
• Strong communication skills and ability to work with non-technical stakeholders.
• Excellent attention to detail and problem-solving ability.

Desirable

• Experience working within manufacturing, construction, or trade-based industries.
• Experience designing internal systems or configurator/quotation tools.
• Familiarity with email marketing platforms and campaign delivery.
• Experience contributing to or maintaining Design Systems.

Why Apply

This role offers the opportunity to join a forward-thinking manufacturing company where you will work on high-impact digital projects supporting both marketing and sales functions. The position provides excellent exposure across multiple departments and opportunities for ongoing professional development.

For more information or to apply, please contact Imperial Recruitment Group.

Equal Opportunities

Imperial Recruitment Group is committed to equality of opportunity and welcomes applications from all suitably qualified candidates. We do not discriminate on the basis of age, disability, gender identity, marital status, race, religion or belief, sex, sexual orientation, or any other protected characteristic. All applications will be treated fairly and in strict confidence.