Chief Revenue Officer / CRO

Reporting to: Chief Executive Officer

Head Office: Cheadle but with national travel

Project Edge was created to acquire small IT businesses and integrate them into a single business, trading under a single brand. The business has made three acquisitions so far, Risc IT Solutions (Value Added Reseller, based Colwyn Bay), Novem (MSP, based Cheadle) & Infrasys (MSP, based Solihull). We envisage making two more acquisition in 2025, this new role is being created to support our growth objectives.

Our Leaders

Formerly exited Verastar (SME comms diversified into multi-utility & FS) to secondary private equity at a £400m valuation. Alex Heslip (CEO) and Chris Earle (Chair), team up with Independence Capital who are experts in mgmt-led roll-ups in the SME market.

Our Mission

To be the trusted long-term partner for SMEs in managed IT, cyber resilience, and telecoms—delighting our customers through quality service. We will expand across the UK through strategic acquisitions and organic growth

Our Values

• Passion - A deep enthusiasm for technology
• Trust - Building reliable, transparent relationships with customers and team members
• Collaboration - working effectively internally and with customers, as one unified team
• Kaizen - embracing continuous improvements through learning, innovation & feedback

Our goals (OKRs)

• Acquire £1M EBITDA per annum (through M&A)
• Grow the underlying Gross Profit (GP) by >15% per annum
• Enhance customer satisfaction
• Enhance employee engagement & development
• Improve operational efficiency
• Ensure quality is the cornerstone to business operations
• Continually strengthen our cyber resilience

As our Chief Revenue Officer, you will collaborate closely with various stakeholders on the executive leadership team. You will assume full responsibility for the company's revenue and growth strategies. As an expert revenue (& margin) architect, you will establish a long-term view that balances short-term urgency with long-term enterprise value.

Duties and Responsibilities

The Chief Revenue Officer's high performance is essential for achieving the company's Objectives and Key Results through strategic leadership and efficient management.

• Revenue Strategy Development: The CRO is responsible for developing and implementing strategies to increase revenue. This includes identifying new market opportunities, creating pricing strategies, and optimizing sales processes. The aim is to increase customer lifetime value (LTV) and aim to minimise the cost of acquisition (CAC), to ensure excellent payback.
• Financial Management: Building an accurate budget/forecast for each financial year. Then, monitoring sales & marketing spend in line with budget.
• Sales Leadership: The CRO leads the sales team, setting targets, monitoring performance, and providing guidance to ensure that sales goals are met. They be responsible for both sales & marketing teams and drive performance of both recurring contract and ad-hoc hardware & professional services revenues
• Customer Relationship Management: The CRO oversees customer relationship management (CRM) systems to ensure that customer interactions are managed effectively. This helps in building strong relationships with clients and improving customer satisfaction
• Collaboration Across Departments: The CRO collaborates across departments such as IT, operations/support and finance to ensure that all efforts are aligned towards achieving the company's goals
• Market Expansion: The CRO plays a key role in expanding the company's market presence. This includes fostering long-term relationships with large customers and vendors. Exploring new products/solutions, developing strategic partnerships & being an ambassador for the company to attract acquisition targets
• Performance Monitoring: The CRO monitors key performance indicators (KPIs) related to revenue generation and takes corrective actions when necessary to ensure that the company stays on track to meet its financial objectives. Core to this is ensuring high levels of customer retention, evaluating customer profitability in conjunction with contract renewals & owning pipeline accuracy.
• Acquisitions & Integration: Support the CEO and executive team in reviewing the due diligence of acquisition targets to ensure they align with company growth objectives and strategic goals. Then, integrate the sales/marketing function into the core team

Requirements:

• Over 5 years in revenue leadership within the ICT sector
• ICT Sales Leadership experience is a prerequisite for this position
• Demonstrated success in achieving and exceeding revenue/Profit targets
• Proven track record of responsibility and achievement of targets
• Demonstrable knowledge of budgeting and forecasting. A strong drive to exceed expectations and achieve outstanding results.
• Strong strategic and analytical skills for developing and executing GTM strategies and operational plans.
• Exceptional leadership with a history of building high-performing teams.
• Experience in consultative selling at a c-suite level
• Entrepreneurial mindset, self-starter
• Strong personal work ethic and good time management skills
• Excellent communication, interpersonal, and organisational skills
• Excitement for technology and its possibilities

Benefits:

• Competitive market-pay along with associated performance bonus
• Material equity participation via an approved EMI scheme
• 25 days holiday
• Health & wellbeing benefits
• Salary sacrifice
• Family friendly policies including enhanced maternity/paternity
• Company sick pay