Growth Marketing Manager (London Area)

About Infodesk:

This is a rare opportunity to be part of a fast-growth scale-up B2B SaaS business. InfoDesk is a business intelligence SaaS platform which empowers decision makers across global 2000 enterprises to make informed decisions with trusted regulatory and market intelligence.

The InfoDesk intelligence platform and professional services equip customers with powerful tools to monitor intelligence topics at scale, analyze across global teams, and provide centralized access to trusted intelligence where and when stakeholders need it most. Our solutions help customers increase their competitive awareness, regulatory awareness, mitigate risks, and make confident insights-driven decisions.

About Role:

Reporting to the Senior Marketing Director this role is responsible for the operational planning and execution of all marketing activities to drive revenue growth through prospect inbound marketing and existing customers. We need a Growth Marketing Manager to accelerate our global campaigns and support our ambitious growth plans.

Required Qualification and Experience:

• At least a Bachelor’s degree preferably in Marketing or related business. CIM (Chartered Institute of Marketing), or other related and marketing-relevant post-graduate qualification ideal.
• At least 5 years of proven B2B marketing experience of the below.

Mandatory Skills:

Digital Campaign Management:

• Expertly plan, orchestrate and deliver multiple communications through multiple channels, with a great understanding and experience of working in paid social (LinkedIn), organic social (LinkedIn), paid search, organic search, and email channels to support different stages of the funnel.
• Experience creating multichannel campaign laydown plans and using these to orchestrate a delivery team.
• Ability to craft, execute, and manage end-to-end marketing campaigns that support the entire inbound funnel, align with strategic business objectives (MQLs, SQLs, Revenue), and generate measurable outcomes (e.g., lead generation, pipeline).
• Brief agency partners (e.g. PPC Manager and SEO Manager) to execute and deliver campaign elements, including creative and content production and manage the whole creative development process of campaign assets including landing pages, ads etc.
• Work closely with the Sales team on ABM outreach.
• Budget management
• Very clear on brief-writing and marketing communications best practices and focus on who, why, and what with a clear value-led hook or proposition

Marketing Operations:

• Hubspot expertise - Expert hands-on experience of Hubspot so that you can fully ‘own’ the platform and manage: data hygiene, workflows, audience segmentation and lists, email, GDPR data management, nurture programs, campaign management, website forms, lead scoring, lead management through the lifecycle stages, reporting.
• Data Analytics - performance optimization, reporting, dashboard management, lead source tracking & reporting including UTM management, proficiency using GA4 for web analytics, Hubspot to analyse campaign performance and optimize marketing efforts based on data-driven insights.
• Conversion rate optimisation – landing page CRO improvements, run an A/B testing program.

Content Marketing:

• Proven ability to develop high-quality, targeted content (white papers, case studies, blogs, webinars) that drives engagement and supports the customer journey in enterprise markets.
• Ability to have collateral printed where needed for events.  Manage a programme of ongoing liver webinars every 3 weeks including pre, during and post webinar communications.
• Understand and plan content for SEO and GEO
• Collaborate with Product Marketing to ensure all product marketing content answers in-market buyers’ questions.

Web management:

• Website content updates using the CMS (Hubspot and WordPress) including building and publishing landing pages for campaigns, resources such as blogs and gated resources and new main website pages. Support new website / re-platform projects with web mastering and building new pages.

Social Content & Management:

• Experience creating engaging social content and managing a social content calendar.

Sales Engagement/Enablement:

• Experience working cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader business initiatives and team needs. This is especially important in email and social list management of marketing outreach to align with AEs managing prospects in their territories.

Event Marketing:

• Experience planning and executing virtual and in-person events (webinars, conferences, trade shows) to increase brand visibility and engage prospects and customers, including running pre-, during and post-event communication, booth and merchandise production and delivery and managing all event logistics.

Digital and Account-Based Marketing in Enterprise SaaS:

• Experience in account-based marketing within the enterprise software, SaaS sectors, with a strong understanding of marketing to large-scale, global enterprise clients.

Preferred Skills:

• Salesforce
• Experience in the Life Sciences, Pharma, or MedTech industries.
• Experience in the Insurance sector.
• Experience talking about regulatory intelligence, market intelligence or business intelligence to professionals.