Digital Marketing Manager - Remote

This is a mid-level position.

Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.

Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.

This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you'll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.

They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.

Building their passive lead engine

• SEO and GEO strategy and implementation: Develop and execute comprehensive SEO and GEO strategies to improve organic search rankings, building quality links and drive qualified traffic from educators searching for EAL and ESOL learning solutions
• Geographic optimisation: Implement local SEO and geographic targeting strategies to capture regional education market opportunities
• Content-driven growth: Contribute to the development of multimedia content to create SEO-optimised resources that attract and convert education professionals
• Technical SEO: Optimise site architecture, page speed and technical elements to improve search performance and user experience

Conversion rate optimisation and user journey

• Website journey development: Analyse and optimise the complete user journey from awareness to conversion, with specific focus on education sector decision-making processes
• CRO implementation: Design and execute conversion optimisation strategies across landing pages, forms, key conversion points and re-nurturing campaigns
• Data-driven UX improvements: Use heatmaps, user recordings and analytics to identify friction points and optimisation opportunities
• Education sector personalisation: Develop targeted experiences for different education segments (UK EAL, International EAL and Adult ESOL)

Intelligent paid media management

• ROI-focused campaign management: Plan, execute and optimise paid campaigns across Google Ads, Microsoft Bing and social media with clear focus on reducing CAC and improving ROAS
• Education-specific targeting: Develop sophisticated audience targeting strategies that reach decision-makers in educational institutions
• Budget optimisation: Manage monthly paid media budgets efficiently, shifting spend toward highest-performing channels and campaigns
• Retargeting and nurturing: Create comprehensive retargeting strategies to convert engaged prospects through the longer education sales cycle

Analytics and performance management

• Attribution and measurement: Develop and manage attribution models using Salesforce and Pardot to understand the complete customer journey from first touch to conversion
• Performance reporting: Create comprehensive dashboards and reports showing the impact of organic and paid efforts on lead generation and revenue
• Testing and optimisation: Implement systematic A/B testing across channels to continuously improve performance
• ROI analysis: Provide clear analysis of channel performance and recommendations for budget allocation

Cross-functional collaboration

• Sales alignment: Work closely with sales team to understand lead quality requirements and optimise for qualified education prospects
• Product marketing: Collaborate with product team to ensure marketing efforts align with product development and feature releases
• Content collaboration: Work collaboratively across the marketing and design teams to develop materials and assets that serve SEO, user journey and conversion goals
• Technical implementation: Manage implementation of tracking, analytics and optimisation tools across our digital properties, working closely with our development team

Essential skills - advanced expertise

• SEO and GEO strategy and implementation
• Content and link building strategy for SEO and GEO
• Google Ads, Microsoft Bing Ads, YouTube advertising
• Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
• Google analytics 4 and search console
• Conversion rate optimisation
• Data analysis and reporting
• Agile and fast-paced
• Excellent communication skills
• High standards and a keen eye for detail

Essential skills - proficient experience

• Local and international SEO
• UTM tracking and campaign attribution
• Google Tag Manager
• Website user journey development

Experience requirements

• Digital marketing experience with demonstrated success in SEO, CRO and paid media
• Proven track record of building organic traffic and improving conversion rates
• Experience managing monthly paid media budgets and reducing CPA
• Data-driven mindset with experience using analytics to drive decision-making
• Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
• Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery

Our hybrid working model includes:

• All company meetings, usually in Birmingham, circa every six weeks
• Marketing team meetings, usually in Birmingham, every month
• Opportunities to visit our learners at schools, colleges, etc. and attend exhibitions
• The majority of time spent working from home with collaboration via Microsoft Teams