Product Owner
Insight Global’s client is hiring a Product Owner to lead the digital, CRM and data capabilities that will power our Away from Home (Away from Home) go‐to‐market strategy and execution model. You will be the single business owner accountable for designing, delivering and realizing commercial value from digital assets, Salesforce CRM and external data (e.g. Circana). This role owns automation, integration and the business use of digital assets and data to drive targeting, lead qualification, customer management, performance tracking and commercial decision‐making.
This is a hybrid model role in London and is an Inside IR35 contract.
What you’ll own
- Digital & Website: lead generation, website transformation (design, functionality, content), social (LinkedIn), email marketing, loyalty
- Salesforce CRM: lead scoring, lead/account/opportunity management, sales activity tracking, integrations to analytics/reporting.
- Mapping and segmentation: customer, segment, channel and territory alignment.
- Data & Analytics: integration and automation of internal and external data sources (e.g. Circana) to provide trusted data pipelines.
Product ownership & delivery
- Define product vision and roadmap; prioritise features by value, readiness and data availability.
- Translate business needs into outcome‐based requirements and decide MVP vs future scope.
- Lead Steer‐Co for CRM & Circana and provide timely business decisions to unblock delivery.
- Validate solutions with SMEs and ensure full team adoption post go‐live.
Must Haves:
- Consulting/strategy (overarching experience, understanding of the whole process), product ownership, or commercial analytics experience.
- Strong CRM & data literacy; experience with Salesforce, website & lead generation, and external data required
- Outcome‐focused, commercially minded, decisive with proven track record for delivering vale in Sales & Commercial transformations
- Website experience- how websites are built and how we can complete the loop on lead generation, etc.
- Data literate - Circana ideal
- Working with digital transformation team, working with commercial capabilities, salesforce COE,
Plusses:
- Familiarity with any of FMCG, foodservice/Away from Home dynamics, loyalty, and working with external data sources preferred
- Understanding Agile - ceremonies