Sr Marketing Cloud Analyst

Job Summary

Job Title: Senior Marketing Cloud AnalystDepartment: ITManager/Supervisor: Senior Marketing Automation AnalystFLSA Status: ExemptSOP Group: ITPosition Overview: Working in a dynamic, collaborative team environment, the successful candidate will be responsible for global marketing automation efforts across Sales, Marketing and Customer Care initiatives. The Senior analyst will be a key functional consultant, leading project requirements gathering as well as performing system administration of our SFDC Marketing Cloud platform. The ideal candidate will have a demonstrated background working with marketing automation tools, specifically SFDC Marketing Cloud/Exact Target. The candidate must have strong communication skills and understanding of marketing business process, while also having general technical skills to assist with design and implementation of appropriate technical solutions.Responsibilities: Lead requirements gathering meetings with global marketing, customer care and other departments to define new campaign requirementsTranslate business requirements into technical requirements for campaign development & executionPerform ongoing maintenance of existing campaigns in Marketing CloudAnticipate issues and risks and escalate appropriatelyServe as a contact for technical Marketing Cloud questionsMaintain proper documentation for workflow processes, testing, and standard operating procedures in accordance with business requirementsCommunicate effectively with business users on the status of enhancements, projects and open production support ticketsBuild reports and/or assist marketing team with data demonstrating campaign ROIThis role will be focused on campaign logic and implementation and less on the actual content creation, but knowledge of creating HTML forms and page layouts is a plusStay abreast of current technology and seek out new tools that can be utilized appropriatelyEducation and Experience:Bachelor's Degree and/or equivalent combination of education and experience.At least 4-5 years of experience working with SFDC Marketing Cloud/Exact Target Marketing Automation toolDeveloping/deploying Marketing Automation with an emphasis on process and detail to ensure data security, privacy and accuracySkills and Competencies:Working knowledge of HTML to update or enhance marketing campaigns and contentMarketing Cloud AMPScript familiarity & experienceWorking knowledge of SQL to build Data ExtensionsKnowledge of both acquisition and retention-based marketing campaign management and outbound email program administrationWorking knowledge of Salesforce.com for sales/marketing functionsFamiliarity with Agile software development methodology and its benefitsKnowledge of the software and systems development life cycleAbility to work in a deadline focused, dynamic environment, consistently producing deliverables within agreed upon timelinesAbility to analyze business processes, design process improvements, and train business users on the new processesSelf-sufficient, flexible, and motivated team player capable of managing several activities simultaneouslyExperience in the healthcare, pharma or medical device industry a plusExcellent communication skills are criticalPositive, results driven, rational, logical, team playerAbility to rapidly learn and take advantage of new concepts, business models, and technologiesInsulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.SummaryLocation: London, United KingdomType: Full time