Digital Marketing Manager

Digital Marketing & Lead Generation Manager (B2B FinTech/LogTech)Apply below after reading through all the details and supporting information regarding this job opportunity.

About the Company

Our client is a VC-backed, deep-tech company founded by a team of multiple-exit entrepreneurs. They build enterprise-grade applications to bring new levels of trust, transparency, and automation to global commerce and finance. This is a ground-floor opportunity to build the marketing engine for a company set to disrupt a multi-trillion dollar industry.

About the Role

The company is seeking a data-driven Digital Marketing & Lead Generation Manager to design and execute high-performance campaigns that drive qualified leads for their B2B SaaS platforms in the FinTech and LogTech sectors. This role is a blend of marketing strategy, hands-on digital campaign execution, and advanced automation. The successful candidate will work closely with leadership to define Ideal Customer Profiles (ICPs), refine the company's market positioning, and build a scalable pipeline to accelerate revenue growth.

Key Responsibilities

Lead Generation & Campaign Execution

• Design, execute, and optimise multi-channel lead generation campaigns across LinkedIn, Google Ads, programmatic, and email automation.
• Build targeted outreach strategies to engage senior decision-makers in FinTech, B2B lending, and logistics operations.
• Develop sophisticated segmentation, content, and automation journeys using HubSpot (or similar CRM/automation tools).
• Implement data enrichment and intent-based targeting using modern tools (e.g., ZoomInfo, Apollo, 6sense).
• Track ROI and lead quality metrics through the full funnel (MQL → SQL → Closed Won).

Digital Marketing & Content Strategy

• Develop and manage digital content (white papers, case studies, thought leadership) that articulates the product's value in authentication and FinTech/LogTech automation.
• Collaborate on content for trade publications and targeted LinkedIn campaigns.
• Maintain brand consistency across digital assets, landing pages, and email sequences.
• A/B test ad creatives, messaging, and CTAs to continuously improve conversion rates.

Analytics & Optimisation

• Own the campaign performance dashboards and KPIs (CPL, CAC, conversion rates, engagement).
• Use analytics to drive optimisation decisions, reporting weekly on performance and insights.
• Partner with the sales team to ensure a smooth lead handoff process and alignment on quality standards.

Required Skills & Experience

Marketing & Technical Proficiency

• 3+ years of experience in B2B SaaS or FinTech demand generation.
• A proven record of delivering high-quality leads in enterprise or regulated markets.
• Deep knowledge of digital channels: LinkedIn Ads, Google Ads, SEO/SEM, retargeting, and email nurturing.
• Hands-on experience with CRM and automation platforms (HubSpot, Marketo, Salesforce, etc.).
• Familiarity with analytics and intent tools (Google Analytics 4, Looker Studio, SEMrush, intent data platforms).

Domain Knowledge

• Experience marketing SaaS solutions in financial services, FinTech, LogTech (Supply Chain), or B2B lending sectors.
• Understanding of digital assets, authentication, or compliance-driven technologies is a strong plus.
• Knowledge of the typical buyer journey in institutional finance, procurement, or treasury operations.

Soft Skills

• A strategic thinker with a strong balance between analytical and creative skills.
• Excellent written and visual communication skills.
• Comfortable in a fast-paced, high-growth startup environment.
• A proven ability to translate complex technical concepts into persuasive marketing narratives.

What You'll Build

• Scalable lead generation engines for the company's flagship LogTech and FinTech SaaS products.
• Full-funnel performance dashboards that integrate marketing, CRM, and revenue data.
• Global brand awareness through intelligent content and targeted campaigns.
• Measurable inbound and outbound marketing systems designed for scale.

Tools & Platforms

Monday • LinkedIn Campaign Manager • Google Ads • GA4 • SEMrush • Apollo / 6sense • Looker Studio • Canva / Figma • AI tools (ChatGPT / Jasper)