Braze CRM Campaign Specialist
Braze CRM Campaign Specialist
Location: London - one day per week in office (possible flex on this longer term).
Type: Outside IR 35 - £350 to £450 - 3 month rolling contract
A global CRM consultancy is partnering with an enterprise retail company to support the execution and optimisation of CRM campaigns within Braze across Email, Push Notifications, SMS and WhatsApp channels. This is a hands-on production role focused on campaign delivery, template management, workflow optimisation and marketing automation operations within a global CRM environment.
The ideal candidate will have strong Content, CMS and AEM skills with recent capabilites in Braze for drag & drop editing with HTML, CSS and JS. One Stage MS team interview to start ASAP
Key Responsibilities
- Build, configure and deploy CRM campaigns within Braze
- Execute personalised customer journeys using segmentation, targeting and automation rules
- Support HTML/Liquid template creation and Front End campaign setup
- Conduct QA checks and validate customer communications across channels
- Manage campaign timelines, content updates and deployment activities
- Create and maintain workflows, playbooks and operational documentation
- Support onboarding and training of internal teams on Braze processes
- Identify opportunities to simplify workflows and improve campaign automation
- Support rollout of global CRM operational processes and best practices
- Experience working with Braze or similar CRM/Marketing Automation platforms
- Background within CRM campaign execution, marketing operations or life cycle marketing
- Understanding of customer journey orchestration and campaign workflows
- Experience with HTML, Liquid or email template configuration desirable
- Strong attention to detail with excellent organisational skills
- Comfortable managing multiple campaigns within a fast-paced global environment
- Strong communication and stakeholder management skills