Ecommerce Marketing Manager

eCommerce Marketing Manager

Location: Manchester, UK (Hybrid – 3 days office, 2 days remote)

Salary: £40,000 – £50,000 + £12,000 OTE (based on 0.5% of eCommerce revenue)

Additional Bonus: Based on home customer renewals

Reports To: Head of Marketing

Type: Full-time, Permanent

About the Business

This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.

You’ll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.

Your Role

You’ll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company’s digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.

Additionally, you’ll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.

Key Responsibilities

Revenue Growth & Retention

• Lead initiatives to achieve 20% YoY eCommerce revenue growth
• Improve home customer renewal rates toward 80%
• Develop and implement customer lifecycle strategies to improve retention

Website Optimisation

• Identify underperforming pages and conversion drop-off points using analytics tools
• Collaborate with Product, Development, and Design to deliver UX and UI improvements
• Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)

Cross-Functional Collaboration

• Work with the Campaigns Manager to increase site traffic through integrated campaigns
• Align with the Content Manager to optimise and revise on-site content
• Ensure marketing-led initiatives are effectively translated into product and UX development

Affiliate Marketing Programme

• Design and implement an affiliate marketing programme from the ground up
• Build and manage affiliate partnerships to drive incremental revenue
• Monitor and optimise partner performance

Data & Reporting

• Use tools like Google Analytics and Hotjar to track KPIs and user behaviour
• Generate regular performance insights and reports for internal stakeholders
• Make data-informed recommendations to shape broader marketing decisions

Skills & Experience

Essential

• Proven success in growing eCommerce revenue and improving customer renewal rates
• Hands-on experience with website CRO tactics (A/B testing, UX, SEO)
• Experience launching/managing affiliate programmes
• Strong analytical mindset with fluency in Google Analytics, Hotjar, and CMS tools
• Excellent cross-functional collaboration and stakeholder communication skills
• Deep understanding of eCommerce platforms, user journeys, and conversion funnels

Desirable

• Experience within the software or tech sector
• Familiarity with renewal or subscription-based revenue models
• Competence in using AI-driven tools to accelerate marketing performance

Why Apply?

This is a fantastic opportunity to make a tangible impact on digital performance in a profitable and ambitious company. You’ll have ownership, autonomy, and the backing of a capable team and leadership to drive measurable success—while enjoying a hybrid working environment and a performance-based bonus that rewards results.