Marketing Manager (Manchester Area)

Job Title: Marketing Manager

Salary: £35-£45k per annum

Reporting Line: Head of Sales & Marketing

THE COMPANY

Interbacs are a leading Manchester based Fintech, specialising in payment solutions. With over 20 years of trading experience, Interbacs is a fully established, trusted fixture of the BACS payment landscape and an agile innovator in implementing bespoke payment software & services across a multitude of industries. With continued organic growth, FCA & BACS approved status, and a dedicated team, Interbacs is a rare hybrid of clear market leader with scale up mentality and an employee-first approach.

PURPOSE

Interbacs are seeking a dynamic, experienced and results-driven Marketing Manager to join our team. The ideal candidate will possess a deep understanding of customer relationship management (CRM) practices and must have expertise in using HubSpot. This role will be pivotal in optimising CRM strategies, Content and Copywriting/Blogs, Campaigns, SEO activities and improve overall marketing and sales performance through a demonstrable proactive approach and using proven methodologies.

KEY RESPONSIBILITIES

1. HubSpot CRM Management:

◦ Oversee and manage the company's HubSpot CRM platform, ensuring it is optimised and fully integrated with other tools and systems.

◦ Manage CRM data quality, ensuring accurate and up-to-date customer records, lead tracking, segmentation, and reporting.

◦ Implement and manage HubSpot workflows, automation processes, and lead nurturing programs to maximise customer engagement.

2. Build & Deliver an Inbound Marketing Strategy

◦ Understand the payments market landscape

◦ Identify opportunities for growth and optimise marketing activity in areas where Interbacs are already established

◦ Measure performance throughout and make informed recommendations around new marketing activity

• Implement and manage HubSpot workflows, automation processes, and lead nurturing programs to generate MQLs

3. Data Management & Reporting:

◦ Work with Sales to analyse CRM data to provide actionable insights and reporting on customer behaviour, sales funnel performance, and campaign effectiveness.

◦ Regularly track key CRM metrics and KPIs, presenting performance data to leadership teams.

◦ Create and implement reporting dashboards within HubSpot for real-time tracking of key marketing and sales objectives.

4. SEO Optimisation

• Work with third party agency to analyse SEO data to create keyword and content strategies

• Administer company website to optimise content

• Present outcomes and activity metrics aligned to the businesses growth plans and target sectors

5. Campaign Execution & Optimization:

◦ Collaborate with Interbacs sales teams to design and execute email marketing, lead nurturing, and customer engagement campaigns using HubSpot.

◦ Ensure campaigns are properly segmented, personalized, and aligned with business objectives.

◦ Continuously monitor and optimize campaigns for maximum performance and conversion.

◦ Implement personalised communication strategies to improve engagement and retention for different customer segments

6. Team Collaboration & Training:

◦ Work closely with cross-functional teams (Marketing, Sales, Commercial, Finance) to align CRM strategies with overall business goals.

◦ Provide training and support to internal teams on HubSpot features, CRM best practices, and how to use the platform to enhance customer relationships.

WHAT WE NEED FROM YOU

• Experience:

◦ Minimum 3 years of experience B2B Marketing, managing CRM platforms, with a strong focus on HubSpot.

◦ Proven track record of managing CRM systems for marketing, sales, or customer success teams.

◦ Experience in delivering a successful marketing strategy for a B2B software provider (ideally Finance but not essential)

• Technical Skills:

◦ Advanced proficiency in HubSpot CRM and HubSpot Marketing Hub.

◦ Knowledge of CRM best practices, lead management, and segmentation strategies.

◦ Experience with integrations (HubSpot API, third-party tools, etc.) and CRM automation.

◦ Strong proficiency in data analysis, reporting, and performance metrics.

• Marketing Knowledge:

◦ Experience with inbound marketing strategies, email marketing, social media, customer lifecycle campaigns, and

◦ Understanding of customer segmentation, customer journey mapping, and retention strategies.

• Analytical Skills:

◦ Strong analytical and problem-solving skills with the ability to derive insights from data to inform decisions and strategies.

◦ Comfortable with data reporting and using analytics tools to measure and track CRM effectiveness.

• Communication Skills:

◦ Excellent written and verbal communication skills to collaborate with internal teams and report to senior leadership.

◦ Ability to explain complex CRM data and insights in a simple, understandable way.

• Preferred Qualifications:

◦ HubSpot certifications (HubSpot Marketing, HubSpot Sales, etc.)

◦ Familiarity with additional CRM plug in tools and integrations

◦ Experience with A/B testing, lead scoring, and performance optimisation