VP Sales, BFSI (UK) . Tech‐led BPO / Transformation

• This business has shifted its financial‐services portfolio from “classic BPO” to a 50/50 split between labour arbitrage and transformation in the last 12 months, and is targeting 80% tech‐led deals next.
• The UK BPO market is growing, but 84% of CX‐BPO executives say they cannot find leaders who can sell AI‐enabled transformation credibly . this role exists to be on the right side of that gap.
• You sell into tier‐one UK banks and insurers already . you’re just tired of selling FTEs with an “AI wrapper.”

The role.

We are hiring a UK‐based VP Sales to drive net new business across a BFSI portfolio for a global BPO / digital operations firm. This is an individual contributor role.

You will sell AI‐enabled CX, ITO, and digital operations into tier‐one banks and insurers, not call‐centre headcount.

You will:

• Own new‐logo and new‐line revenue across UK BFSI, with some European scope.
• Lead complex pursuits from the front, orchestrating solutions, pre‐sales, transformation and delivery teams around you.
• Frame conversations around operating‐model redesign, data, AI, and ITO, not rate cards.
• Work directly with a UK financial‐services head who runs both strategic accounts and new business, and understands how hard selling into regulated clients actually is.

Why this is worth your time.

• Genuinely tech‐led agenda. The company is moving deliberately from 50/50 BPO vs transformation toward 80% tech‐led deals in financial services. You won’t be fighting an internal model that still optimises for seats.
• Hunter role, leadership scope. Individual‐contributor title, but you choreograph the full deal cycle . solutions, pre‐sales, transformation and delivery . without inheriting a big management admin load.
• Right level, right money. UK VP base band is c.£120k–£160k, with upside for strong performers and a commission model aligned to transformation, not just volume.
• Regulated, AI‐ready niche. GenAI‐aligned roles in regulated industries are already commanding 30–45% premiums . this puts you in that lane rather than in generic BPO sales.

What “good” looks like.

You are likely to:

• Come from BPO, ITO, CCaaS, or management consulting, not client‐side only.
• Have a track record of winning new business with UK banks or insurers at C‐suite / ExCo level.
• Be fluent selling AI, automation, ITO and digital operations alongside CX and back‐office work.
• Be comfortable in ambiguity, building something rather than slotting into a mature, over‐resourced sales machine.

12‐month client‐side non‐competes are fine, and the firm has a track record of hiring from the usual BFSI BPO names.

If you want to spend the next three years selling transformation into UK BFSI rather than explaining FTE rate cards, this will read for you.