AI & Automation Apprentice

We are a dynamic travel and tour operator dedicated to delivering exceptional travel experiences. By combining industry expertise with innovative technology, we aim to streamline operations, enhance customer journeys, and stay at the forefront of digital transformation in travel

Role

AI & Automation Development:

  • Assist in designing and implementing AI-driven solutions (e.g., chatbots, recommendation engines)
  • Support automation of repetitive business processes (e.g., booking workflows, reporting)
  • Help integrate AI tools with existing systems (CRM, booking platforms)

Data Handling & Analysis:

  • Collect, clean, and analyse data from customer interactions, bookings, and marketing campaigns
  • Support the development of predictive models (e.g., demand forecasting, pricing optimisation)
  • Create dashboards and reports to inform business decisions

Customer Experience Enhancement:

  • Contribute to AI-powered customer support tools (e.g., virtual assistants for travel queries)
  • Help personalise travel recommendations based on user preferences and behaviour
  • Support sentiment analysis on customer feedback and reviews

Operational Efficiency:

  • Identify opportunities to automate internal processes (e.g., itinerary creation, supplier communications)
  • Assist in testing and deploying automation tools
  • Monitor performance and suggest improvements

Compliance & Ethics:

  • Ensure AI solutions align with data protection regulations (e.g., GDPR)
  • Support ethical use of AI, ensuring fairness and transparency in systems

Skills & Knowledge (Desired)

Technical Skills:

  • Basic understanding of AI, machine learning, or automation concepts
  • Familiarity with tools such as Python, Power BI, or automation platforms (e.g., Zapier, UiPath) is a plus
  • Understanding of data analysis and visualisation techniques

Soft Skills:

  • Strong problem-solving mindset
  • Curiosity and willingness to learn new technologies
  • Good communication and teamwork skills
  • Attention to detail

Training

An apprenticeship includes regular training with a college or other training organisation.

At least 20% of your working hours will be spent training or studying
Artificial intelligence (AI) and Automation Practitioner standard Level 4

You will also receive full training and support from the Leep Talent Apprenticeship team to increase your skills.

Your training will include gaining a Level 4 Artificial intelligence (AI) and Automation Practitioner qualification.

Learners can gain these optional exams at the end of the programme:

  • AWS Certified AI Practitioner
  • Microsoft AI-900 Azure AI Fundamentals
  • Microsoft PL-900 Fundamentals
  • Awarding Body: Accelerate People
  • Potential full-time position for the right candidate after completion of the apprenticeship
Apprenticeship Standard
Artificial intelligence (AI) and automation practitioner (level 4)
Training Provider
JUST IT TRAINING LIMITED
Working Week
Monday - Friday, 9.00am - 5.00pm
Expected Duration
1 Year 6 Months
Positions Available
1
Closing Date
Saturday, 9th May 2026
Start Date
Friday, 15th May 2026

Desired Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Administrative skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience

Qualifications

  • English GCSE, grade Grade C/4 + (Essential)
  • Maths GCSE, grade Grade C/4 + (Essential)

About the Employer

JTA Travel
JTA Travel Group was established in 1972 in the West Midlands, and is one of the leading tour operators and travel providers in the UK. We pride ourselves on the reliability, knowledge and innovation we offered our Agents. As partners of the world’s leading airlines and cruise lines we can offer competitive prices across all of our holidays and cruises. Our highly skilled and knowledgeable Reservations teams and Cruise experts offer first hand knowledge and advice to every enquiry.

Job Details

Company
JTA Travel
Location
UNIT 2210, THE CRESCENT, BIRMINGHAM BUSINESS PARK, BIRMINGHAM, England, United Kingdom
Employment Type
Higher Apprenticeship
Salary
£15,600 a year
Posted