PPC Manager

PPC Manager

Hybrid – based in Gateshead

Full-Time | Permanent

Competitive Salary Excellent Benefits

Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance.

My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing.

This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI.

Responsibilities – PPC Manager

• Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads.
• Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance.
• Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI.
• Managing budgets effectively to maximise results from every pound spent.
• Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices.
• A/B testing ad creatives and landing pages to continually enhance results.
• Keeping up to date with platform updates, trends, and best practices

Skills Required – PPC Manager

• Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360.
• Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail.
• Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre.
• Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio.
• Analytical mindset and a keen eye for performance insights and trends.
• Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.
• Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.