Marketing Director

Regional Marketing Director

Hybrid (Darlington) | High-Growth Tech Scale-Up

A rapidly scaling technology company is searching for a bold, commercially minded Regional Marketing Director to lead marketing across the UK and EU. If you’re a strategic, data-driven leader who knows how to build pipeline, elevate brand, and inspire high-performing teams this is your opportunity to make a genuine industry-level impact.

The Opportunity

You’ll take ownership of the full regional marketing function during a major growth phase. Working closely with the CRO and senior leadership, you’ll build a unified marketing engine that drives predictable pipeline, accelerates revenue, and positions the business as the premium category leader in AI-powered safety and operational intelligence.

This role is perfect for someone who thrives in fast-moving environments and loves turning strategy into results.

What You’ll Lead

Regional Strategy & Growth

• Own the regional marketing strategy across the UK and EU
• Build integrated campaigns across digital, demand gen, brand, content, PR, and field marketing
• Localise messaging for key markets while keeping the brand sharp and consistent

Pipeline, Revenue & Demand Engine

• Partner with the CRO and Sales leaders to deliver predictable pipeline
• Build a high-performing demand engine using paid, organic, social, video, and ABM/ABX
• Identify pipeline gaps and deploy targeted campaigns to accelerate deals

Brand, Narrative & Category Leadership

• Lead a bold brand repositioning strategy
• Craft messaging around safety, intelligence, automation, and predictive insights
• Ensure a standout, differentiated story across all markets and channels

Content, Video & Social

• Drive a high-impact content and video strategy
• Coach a talented content/video lead to deliver industry-defining creative
• Supercharge social presence, especially LinkedIn and YouTube

Digital, Performance & Analytics

• Oversee SEO, GEO, paid search, paid social, and digital performance
• Build dashboards tracking CAC, CPL, ROAS, pipeline contribution, and social growth
• Report on KPIs and deliver forecasting to senior leadership

Events, Partnerships & Field Marketing

• Build a strong presence at major industry events
• Support strategic partnerships across OEMs, telematics, associations, and integrators
• Align events with ABM and sales priorities

Team Leadership

• Support and develop a multi-disciplinary regional marketing team
• Build a culture of clarity, creativity, accountability, and data-driven decision-making
• Shape future team structure across demand gen, digital, content, and product marketing

What You Bring

• B2B marketing leadership experience (SaaS, telematics, fleet tech, logistics, AI, mobility ideal)
• Experience scaling marketing across Europe and/or North America
• Strong pipeline ownership and demand generation expertise
• Deep knowledge of digital, ABM/ABX, social growth, and brand strategy
• Experience leading creative and performance teams
• Confident influencing C-suite and cross-functional leaders
• Data-driven mindset with strong analytical skills
• Scale-up experience is a strong advantage

What’s On Offer

• Competitive executive compensation
• Ownership of the regional marketing function during a major transformation
• Clear progression path into a VP role
• The chance to shape an entire industry narrative
• Hybrid working with international travel (UK, EU, US)