Growth Director (eCRM)
Growth Director (eCRM)
A high-growth digital banking and investing platform is hiring a Growth Director for eCRM to lead lifecycle strategy and drive meaningful, measurable customer growth.
This is a senior, high-impact role within a business that combines start-up pace with the backing of a globally recognised financial institution. The team is building innovative digital investment products, with a strong focus on customer experience, transparency, and long-term value creation.
This opportunity will suit someone who thrives in complex, data-rich environments and enjoys owning both strategy and execution.
The Role
This is a pivotal leadership position responsible for shaping and delivering the end-to-end lifecycle growth strategy.
The Growth Director will drive activation, engagement, retention, and multi-product adoption, using sophisticated CRM journeys, deep customer insight, and rigorous experimentation. They will operate as a player–coach, leading a high-performing team while remaining hands-on in execution.
Working closely with Product, Data, Finance, and Compliance, this role sits at the intersection of commercial growth and customer experience within a regulated environment.
Key Responsibilities
- Own and deliver the lifecycle growth strategy, focused on increasing long-term customer value
- Design and optimise multi-channel CRM journeys across multiple products and customer segments
- Lead segmentation, targeting, and personalisation, including propensity-led decisioning
- Identify and prioritise high-impact growth opportunities, including cross-sell and adoption strategies
- Build and embed a strong test-and-learn culture, driving continuous optimisation through experimentation
- Translate data into clear commercial insights and recommendations for senior stakeholders
- Lead and develop a high-performing growth team, setting standards across analytical depth and delivery
- Partner cross-functionally to deliver initiatives in line with regulatory and compliance requirements
About You
- Proven experience owning CRM and lifecycle growth within a digital, multi-product environment
- Strong commercial and analytical mindset, able to turn insight into measurable business impact
- Deep understanding of customer value drivers, including retention, LTV, and cohort performance
- Hands-on experience with segmentation, personalisation, and decisioning frameworks
- Comfortable operating as a player–coach, balancing strategy with execution
- Strong stakeholder management skills, with the ability to influence across a matrix organisation
- Experience in regulated environments is beneficial, but not essential, candidates from eCommerce, fintech, telco, or subscription businesses are encouraged
Why Apply?
- Opportunity to shape growth strategy in a scaling, product-led business
- High visibility role with direct impact on commercial performance
- Blend of start-up agility and enterprise backing
- Strong focus on innovation, experimentation, and customer outcomes