Senior Analytics Consultant (Leeds)

The Role

The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies.

This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.

The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.

Responsibilities

Client Management

• Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships
• Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans
• Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence
• Manage client expectations, project timelines, and deliverables effectively

Analytics Implementation & Execution

• Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)
• Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes
• Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)
• Proactively identify and resolve complex tracking issues, providing effective and timely solutions

Data Analysis & Reporting

• Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour
• Contribute to the development and automation of reports and dashboards using tools such as Looker Studio (Power BI) to monitor client performance and track the effectiveness of tracking configurations
• Provide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights

Strategic Contribution

• Contribute to the development of innovative tracking methodologies, tools, and best practices
• Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes
• Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team

Experience

• 2+ years of experience in a digital analytics role, preferably within a marketing agency
• Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes

Technical Skills

• Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting
• Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)
• Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation)
• Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)
• SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes) would be preferable but not essential
• Understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode)

Soft Skills

• Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues
• Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences
• Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment
• Exceptional attention to detail and a commitment to ensuring data accuracy and reliability
• Client-focused approach with a dedication to providing high-quality service and building trust
• Ability to manage multiple projects and priorities effectively in a fast-paced environment

Education

• Qualification in a relevant field (e.g. Web Development, Marketing, Statistics, Business, Mathematics, Computer Science) would be preferable to have but not necessary