Head of Digital & Media Activation

Head of Digital & Media Activation

Our client is an award-winning B2B marketing agency working with global technology and enterprise brands. They help ambitious businesses create commercial impact through insight-led creativity, data-driven media, and precision activation.

They are now hiring a Head of Digital & Media Activation to lead their digital media capability, elevate how they activate campaigns, and shape the future of our ABM and media offering.

This is a strategic, hands-on leadership role at the heart of our three year growth ambitions.

What You’ll Do

Lead Campaign Activation & Strategy

• Build and direct digital media and activation strategies across complex B2B buying journeys.
• Oversee campaigns from planning to activation, optimisation, and measurement.
• Ensure best-in-class use of digital channels, ABM platforms, and emerging media.

Own Client Projects

• Take over arching team responsibility for activation-focused client programmes.
• Present strategies and recommendations to senior client stakeholders.
• Report and optimise campaigns against clearly defined KPIs.

Deliver Account-Based Marketing (ABM)

• Oversee the running of ABM programmes across 1:Many, 1:Few and 1:1 models.
• Use platforms including 6sense, Demandbase, Bombora, and GWI to drive targeting, insight, and measurement.
• Translate intent data into actionable activation and media decisions.

Shape Go-To-Market Plans

• Develop customer-facing activation plans across the campaign lifecycle.
• Partner with Planning, Strategy, and Creative teams to deliver integrated client programmes.
• Leverage innovative approaches including generative AI and emerging ad-tech.

Be the Senior Media Voice

• Build impactful media recommendations grounded in market, customer, and competitor insight.
• Champion experimentation and continuous improvement across media and activation.
• Mentor and develop junior members of the digital and activation team.

What You’ll Bring

• Senior-level experience in B2B digital media, demand generation, and activation .
• Proven ability to run integrated digital, paid media, and ABM campaigns.
• Strong working knowledge of 6sense, Demandbase, Bombora, GWI , and intent-based targeting.
• Expertise across programmatic, paid social (especially LinkedIn), search, and multichannel activation.
• Outstanding client-facing communication and presentation skills.
• Ability to translate insight into strategy and strategy into high-performance activation.

Why Join

• Lead and grow the digital & media activation function within a high-performing B2B agency.
• Work across major global brands in tech, SaaS, enterprise and beyond.
• Freedom to innovate, shape capabilities, and introduce new tools and activation approaches.
• Supportive culture, strong leadership, and plenty of room for impact.

In return for your leadership skills and knowledge within this space our client offers a very competitive salary banding ranging between £90-120k (depending on experience), plus benefits.

If you have a wealth of B2B marketing agency experience and meet the criteria under what you can bring then please apply today.