Martech Integration Lead
Calling Martech Specialists from B2B marcom agency, consultancy or enterprise environments.
We are seeking a LONDON based Data Engineer, Integration Lead or Martech Architect, with solid migration experience working with Eloqua and Microsoft Dynamics 365 who are available for a 4 - 6 month FTC.
This is a great opportunity for an experienced Data Engineer/Integrated Lead to work on a global, enterprise-scale CRM transformation programme at a leading London based B2B marcom agency.
ROLE PURPOSE
To support the audit, design, and transformation of a global CRM and martech ecosystem for a an enterprise client programme delivering a global lifecycle CRM strategy with a focus on improving conversion and driving measurable commercial outcomes.
This is a strategic and hands-on role, combining immediate optimisation with long-term platform transformation centred around Microsoft Dynamics 365.
You will own the data and integration layer, leading a full audit of the current ecosystem and defining how it evolves.
Working closely with CRM, strategy, and delivery teams, you’ll deliver quick-win improvements to drive immediate performance uplift and a scalable roadmap aligned to a phased Dynamics 365 migration from Eloqua.
KEY RESPONSIBILITIES
Martech Audit & Optimisation
Audit the existing CRM and martech ecosystem to identify gaps and inefficiencies
Deliver quick wins to improve nurture performance, CRM execution, and data visibility
Define a scalable data and integration architecture aligned to future state
CRM Integration & Migration
Lead configuration and optimisation of Microsoft Dynamics 365
Support migration from Eloqua, ensuring data integrity and continuity
Define migration, integration, and decommissioning approach
Data & Integration
Own data audit, cleansing, and migration processes
Design and manage integrations across CRM, marketing automation, and CX platforms
Ensure reliable, scalable data flow and strong governance practices
Performance Enablement
Enable data structures that support segmentation, personalisation, and conversion optimisation
Ensure systems are aligned to measurable business outcomes
CORE SKILLS & REQUIREMENTS
Experience as a Data Engineer, Integration Lead, Martech Architect, or similar in a B2B agency, consultancy, or enterprise environment
Proven ability to audit and optimise CRM and martech ecosystems
Hands-on experience with Microsoft Dynamics 365 and migration from platforms such as Eloqua, Salesforce, or similar
Strong expertise in data migration, integration (APIs/ETL), and data architecture
Experience delivering both quick-win improvements and long-term transformation programmes
Strong stakeholder management and ability to link technical work to commercial outcomes
Exposure to complex martech environments, including:
- CRM & Marketing Automation: Dynamics 365, Eloqua, Braze, Deployteq
- Data & Enrichment: ZoomInfo
- CX Platforms: Genesys
- Application Layer: Microsoft Power Apps
- Other integrated or internal systems
(Experience with all tools is not required, strong integration & ecosystem understanding is key.)
If this Integration Lead/Data Engineer is you and you come from a B2B marcom, consultancy or enterprise environment and have solid migration experience working with Dynamics 365, we’d love to hear from you.
Please do apply to share your latest CV.