CRM Manager

CRM Manager - Fashion - London

£50,000 - £55,000 - Hybrid (3 days a week in Soho office)

CRM Manager - The Company

My client are a classic British brand that’s been around for over 100 years, known for their high-quality shoes and accessories that blend timeless design with a modern edge. What started as a small family business has grown into a go-to name on the UK high street, trusted for pieces that are stylish, well-made, and built to last. For those that appreciate good design and value over fast fashion, they strike the perfect balance between heritage and contemporary cool. The brand has a strong culture of quality, creativity, and doing things the right way—whether that’s through craftsmanship, customer care, or making more thoughtful choices for the future.

They have a fantastic opportunity for a CRM Manager to join their team.

CRM Manager - The Role

We’re looking for a hands-on, data-driven CRM Manager to take ownership of their CRM function across the UK & Ireland. The CRM Manager will be responsible for planning, executing, and continuously evolving their omni-channel CRM strategy to drive acquisition, engagement, loyalty, and long-term customer value. Key digital channels are primarily email—with a growing focus on SMS, web, and loyalty. You’ll lead the end-to-end process: from segmentation, campaign planning and deployment, to performance measurement and reporting.

This is a hands-on role with clear scope: to lead and evolve how they connect with their customers in meaningful, measurable ways.

Day To Day you will be;

• Managing the strategic planning, deployment, and performance analysis of all email communications, supported by a content and digital marketing team.
• Maintaining an always-on customer acquisition and retention strategy, continuously growing and enriching the CRM database.
• Taking full accountability for the email channel, including delivery and optimisation of weekly emails.
• Partnering with platforms including Emarsys/SAP & Wunderkind, to track effectiveness and guide customer journey improvements.
• Running their Loyalty Programme, working closely with the Head of Marketing to evaluate performance and future-proof its success.
• Leading the development of a customer dashboard in partnership with IT and Business Analysis, providing a single, holistic view of their omni-channel customer.

CRM Manager - Key Skills

• Over 5 years experience in CRM & Loyalty
• Experience in segmentation, personalization and a/b testing
• Strong acumen for customer data & analytics with the ability to digest and translate insight into actionable take-outs and actions for the business
• Experience with working with ESP/CRM Platforms

If this sounds like the CRM Manager role for you, then APPLY NOW !