Web Analyst

Web Analyst

Reference number: JR257337

Location: London

Working pattern: Full Time 37.5 Hours

Contract Type: Permanent

Number of roles: 1

Grade: K4

Salary: £29,500 - £31,000k

We are looking for a Web Analyst to join our team.

As a Web Analyst within our Insights team, you will be working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini. As a Web Analyst, you will:

• Contribute to the success of the site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs.

• Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance

• Utilise SQL, to conduct analysis on data from Analytics and Marketing platforms

• Present insights and recommendations to stakeholders

• Develop and maintain a suite of reports in Google Analytics and Data Studio, to support marketing team decision-making Version 5.0 Page 1

• Provide ad-hoc reporting and analysis support to key stakeholders across the Marketing team

• Maintain robust Analytics data collection through data monitoring and re configuration of Analytics platforms, utilising tools like Google Tag Manager

• Embrace generative AI tools like Gemini to streamline workflows, assist in writing programming scripts, and enhance data interpretation.

This is an excellent opportunity for someone who may be currently working as a Web Analyst, Data Analyst or a recent graduate with experience of data analysis who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://4k2xhvca

What you’ll bring to the role

You will be a proactive individual with excellent communication and administrative skills, who is eager to learn and driven to provide excellent service. You will have a desire to make a difference and build a career in a collaborative environment.

• Experience of using Analytics platforms (preferably Google Analytics)

• Ability to convert data into actionable insights

• Ability to deal with key stakeholders within the business

• Previous experience with eCommerce websites

• Analytical mind and problem-solver

• Familiarity with SQL or equivalent

• Familiarity with Google Tag Manager (GTM) is desirable

• Clear and concise communicator

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

To view our candidate privacy notice click here.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 26th August 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Additional Application Information

Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.

Please be aware that it is an offence to apply for this role if you are barred from engaging in regulated activity relevant to children.

Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS).

Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team .