Brand & Campaign Manager

Brand & Campaign Manager

Location: Birmingham (Hybrid)

Our client is a progressive and innovative business going through sustained growth and is now looking to recruit a Brand & Campaign Manager to join their Business Development (Marketing) Team. This role offers the opportunity to lead multi-channel campaigns, shape brand strategy, and manage a small marketing team within a well-established, market-leading organisation.

The role

Product-Led Growth (PLG) Strategy

• Develop and embed a PLG framework across key services. Use behavioural insights to define activation, adoption, and retention triggers.
• Collaborate with Product, UX and Solutions to align product evolution with growth objectives.
• Ensure campaigns align with business goals, brand strategy, and OKRs.

Marketing Delivery & Collaboration

• Deliver content and campaign assets including landing pages, optimisation copy, in-portal messaging, and CRO-led content.
• Brief creative, social, PR and event work into the Brand & Campaigns team to ensure omnichannel consistency.
• Collaborate with brand specialists to ensure performance insights inform brand activity.

Conversion Rate Optimisation (CRO)

• Lead CRO experiments across websites, landing pages and key funnels.
• Form hypotheses using data, behaviour and UX best practice.
• Work with UX and Solutions teams to implement friction-reducing enhancements.

Data, Analytics & Commercial Performance

• Own dashboards and reporting across GA4, Looker, HubSpot and internal datasets.
• Provide insights that inform strategy, product development and commercial forecasting.
• Monitor and optimise paid channels with the Brand & Campaigns team.

Campaign Oversight & Execution

• Develop and deliver multi-channel B2B campaigns.
• Lead brand campaigns across B2B and B2C audiences.
• Manage end-to-end delivery across email, social, paid media and content.
• Lead nurture campaigns for Local Authority audiences.

Brand & Communications

• Maintain consistent brand messaging across all campaigns and communications.
• Maintain brand guidelines and ensure all materials meet brand standards.
• Create and maintain templates and client-facing materials.
• Act as a brand ambassador, ensuring alignment across all communications.
• Manage service email campaigns end-to-end, including content creation, scheduling and reporting.
• Oversee paid media strategy to amplify messages and drive lead generation.
• Support social content creation and scheduling.
• Manage blogs, website updates and imagery.
• Ensure SEO optimisation and alignment with brand guidelines.

Analytics, Reporting & Optimisation

• Analyse campaign performance across channels to maximise ROI.
• Produce KPI reports with clear insights and recommendations
• Use data to guide targeting and continuous improvement.

Events & Partnerships

• Work with events and content teams to deliver promotional outputs.
• Support thought leadership and event-based campaigns.

Applicants MUST have

• 3–5 years’ experience in marketing with strong B2B campaign delivery.
• Experience overseeing creative content, junior marketers or agencies.
• Strong understanding of digital marketing, email, social media, content, and events.
• Experience managing brand identity and ensuring consistent messaging.
• Excellent written and verbal communication with strong attention to detail.
• Ability to lead a Marketing Assistant
• Data-driven approach with experience using analytics to drive strategy.
• Strong organisational skills with the ability to manage multiple campaigns.
• Knowledge of CRM, automation tools and analytics platforms.

Katie Bard is acting as an agency and is an equal opportunities employer