Growth Marketing Manager

Description: Solo, hands-on marketing role responsible for our RedmillAdvance.com and Zing365.co.uk brands

Base salary: £60,000-70,000 | OTE: £65,000-80,000

Full-time | Location: Remote with occasional visits to our Edinburgh and Bristol offices

Kinrock is a leading digital & live corporate training solutions company (Content-as-a-Service / e-learning).

Mission: To raise standards within the financial services sector via high-quality training & development solutions.

Who you are:

• Ambitious and resourceful: Driven by growth and creativity, with a genuine desire to solve complex marketing challenges in B2B in a solo role (first in-house marketing hire)
• ABM expertise: Skilled in designing and executing full-funnel ABM programs (content, events, webinars, conferences, dinners) that break through in high-friction, SaaS-like markets—where buying cycles are long, stakeholders are many, and differentiation is key
• Commercial mindset: Equally comfortable discussing pipeline metrics, ROI, and CAC as you are testing, measuring, and iterating campaigns
• Growth storytelling: Able to turn technical or niche learning content into compelling narratives that build awareness and trust
• Cross-functional leadership: Confident collaborating with Sales, Account Management, and Product to align brand strategy with measurable pipeline impact, motivating and energising your colleagues in the process
• Lead nurturing skills: Experienced using HubSpot (or similar) to create automated workflows and personalised sequences that turn awareness into conversion
• Travel: A willingness to visit our offices in Edinburgh and Bristol several times per year and to join the sales teams occasionally at events or conferences as appropriate

Desirable:

• HubSpot proficiency: Deep understanding of contact management, lead scoring, automation, and reporting
• Basic design skills: Comfortable with Canva or similar tools for quick-turn content creation
• Webflow familiarity: Able to make basic content and conversion-optimisation updates, including landing pages
• Relevant sector experience: Exposure to SaaS, EdTech, or Professional Services, with an understanding of high-consideration B2B journeys

What the job involces:

• Design and run ABM campaigns: Build targeted programs that engage key accounts through multi-channel content, personalised outreach, and nurturing across email, LinkedIn, and events
• Drive demand generation: Combine thought leadership, case studies, and educational content to attract, engage, and convert across audience segments
• Enhance brand positioning: Collaborate with the Kinrock, Zing365, and Redmill Advance teams to deliver cohesive messaging and a unified growth narrative
• Collaborate for impact: Partner with Sales and Account Management to identify target accounts, co-create outreach strategies, and continuously optimise funnel performance
• Measure and optimise: Monitor key metrics weekly, analyse insights, and adapt campaigns to drive sustained ARR growth
• Own the function: As our first marketing hire in a hands-on, solo role, we will be relying on you to set up the function and build it for long-term success

Application process:

• Apply with your profile
• Video meeting with Kinrock founder & MD
• Presentation of case studies to brand MDs
• In-person meeting with Kinrock MD

What we offer:

• Health Insurance
• Pension
• DIS