Head of Commercial Strategy
We are partnering with an ambitious and rapidly growing health and wellbeing software provider to appoint a Head of Commercial Strategy to lead the development and commercialisation of a new B2C proposition.
The business is developing a bespoke digital application designed to help people stay healthier, better understand their health and take greater control of their own wellbeing. This is a pivotal leadership opportunity for someone who can take a proposition from strategy through to market and build a commercially successful new business stream.
As Head of Commercial Strategy, you will have ownership of the commercial strategy, go-to-market and P&L for the new proposition.
Working closely with the existing Product, Marketing and Engineering teams, you will bring together the capabilities already within the organisation to define the proposition, establish product-market fit, develop acquisition strategies and build the partnerships required to scale.
This is a highly hands-on role, requiring someone who can operate strategically while also driving execution.
Key Responsibilities
- Develop and own the commercial strategy for the new B2C proposition
- Take the proposition from concept through go-to-market and commercial launch
- Own the P&L, revenue strategy and commercial performance
- Define pricing, positioning, packaging and routes to market
- Develop and execute customer acquisition and growth strategies
- Identify, build and manage strategic partnership opportunities
- Work closely with Product, Marketing and Engineering to ensure the proposition meets genuine customer needs
- Build and develop the commercial team as the proposition scales
We’re looking for a commercially minded leader with experience of building and scaling digital propositions, ideally within health, wellbeing, healthcare technology, SaaS, consumer technology or a similarly data-driven environment.
You’ll be someone who can move comfortably between strategy and execution and has a proven ability to turn an idea or proposition into a commercially viable product.
You’ll ideally bring:
- Proven experience in commercial strategy, growth or go-to-market leadership
- Experience launching and scaling a B2C digital product or proposition
- Strong understanding of customer acquisition, retention and growth
- Experience owning a P&L and commercial targets
- A strong track record of developing strategic partnerships
- Experience building and leading commercial teams
- The ability to work cross-functionally with Product, Marketing and Engineering
- Strong commercial judgement and analytical capability
- An entrepreneurial mindset with the ability to operate in a fast-moving environment