Growth Marketing Manager

Location: London / Hybrid / Remote Experience: 9-11 years Function: Marketing

A high-growth B2B SaaS company is seeking a Demand Generation & Customer Growth Manager to own new customer acquisition and expansion across the EMEA region. This role sits at the intersection of demand generation, customer marketing, and revenue growth, with a strong focus on pipeline creation, retention, upsell/cross-sell, and customer advocacy.

The ideal candidate is a senior, hands-on marketer who partners closely with Sales and Customer Success, runs multi-channel programs end to end, and uses data to drive measurable revenue impact.

Demand Generation & Pipeline Growth

• Plan and execute integrated, multi-channel demand generation campaigns

• Drive MQLs, pipeline, and revenue across EMEA

• Partner with sales and product marketing on campaign strategy and execution

• Optimize lead nurturing and Account-Based Marketing (ABM) programs

Customer Growth & Retention

• Build marketing programs focused on upsell, cross-sell, and renewal

• Support retention initiatives and reduce churn through targeted campaigns

• Leverage customer insights and intent data to increase product adoption

• Collaborate closely with Sales and Customer Success teams

Customer Advocacy

• Develop customer reference, case study, and testimonial programs

• Increase customer engagement and brand advocacy

• Support customer communities, advisory boards, and user groups

Partnership & Event Activation

• Support activation of a high-profile EMEA partnership

• Deliver customer and prospect engagement through events, experiences, and content

• Track impact on brand awareness and pipeline

Marketing Operations & Reporting

• Use Salesforce (SFDC) and marketing automation platforms to track performance

• Analyze results and continuously optimize campaigns

• Report insights and recommendations to stakeholders

• 9-11 years of experience in B2B demand generation, growth, or customer marketing

• Proven ability to drive pipeline, retention, and expansion revenue

• Strong experience with Salesforce (SFDC) and marketing automation tools

• Comfortable working cross-functionally with Sales, CS, and Product

• Highly proactive, independent, and execution-focused

• Strong communication and stakeholder management skills

Nice to Have

• Experience with ABM, digital marketing, or paid media

• Exposure to customer advocacy or reference programs

• Experience supporting partnerships or event-based marketing