Partner Marketing Manager

Location: Remote or hybrid within Europe Job Type: Full-time

We're seeking an experienced and strategic Partner Marketing Manager to join a global B2B organisation. This role is focused on driving revenue and pipeline growth through strategic partnerships with technology vendors and system integrators across Europe. You'll lead go-to-market (GTM) programs, execute joint marketing campaigns, and manage marketing investments to ensure measurable results.

• Develop and execute integrated partner marketing strategies to support revenue goals and pipeline generation.

• Collaborate with technology partners to co-create value propositions, messaging frameworks, and marketing assets.

• Plan and implement GTM campaigns across digital, field, and partner-led channels.

• Manage Market Development Funds (MDF), ensuring efficient use and strong return on investment.

• Partner closely with sales, business development, and field marketing teams to align on joint objectives.

• Build and maintain trusted relationships with partner stakeholders to ensure successful collaboration and execution.

• Deliver marketing enablement support for new and existing partners to accelerate onboarding and market impact.

• Track and analyze campaign performance, reporting on partner influence and contribution to pipeline.

• 5+ years of B2B marketing experience, ideally within SaaS, ERP, e-commerce, or financial technology sectors.

• Proven success in partner or alliance marketing roles, with experience building co-marketing strategies.

• Strong understanding of co-marketing and channel marketing models.

• Excellent project management and organizational skills with the ability to manage multiple complex initiatives.

• Experience executing digital campaigns and event marketing in a partner ecosystem.

• Hands-on experience with MDF management and campaign ROI reporting.

• Confident in stakeholder engagement and cross-functional collaboration.

• Comfortable working independently and proactively in a fast-paced environment.

• Bachelor's degree in marketing, business, or a related field (or equivalent experience).