Partner Marketing Manager

Partner Marketing Manager - EMEA Location: London (Hybrid - 1 day per week in office)Contract: 12-Month Contract

An established global SaaS organisation is looking for an experienced Partner Marketing Manager to drive growth across a strategic ecosystem of technology, consulting, ERP, and advisory partners across EMEA.

This is a highly visible role sitting at the intersection of Marketing, Sales, and Alliances, responsible for developing and executing joint go-to-market strategies that generate pipeline, accelerate partner engagement, and support regional revenue objectives.

The successful candidate will work closely with Alliance Managers, Sales Leadership, and Regional Marketing teams to activate integrated campaigns, strengthen partner relationships, and deliver measurable commercial impact.

• Develop and execute joint go-to-market marketing plans with strategic technology and advisory partners across EMEA.

• Build and deliver integrated campaigns designed to generate partner-sourced and partner-influenced pipeline.

• Collaborate closely with Partner/Alliance Managers and Sales teams to align marketing activity with co-sell and revenue objectives.

• Execute a mix of partner-led, digital, event, content, and demand generation initiatives.

• Manage and optimise Market Development Funds (MDF) and marketing budgets to maximise ROI.

• Support partner business planning and quarterly marketing reviews.

• Create and localise partner messaging, content, and campaign assets.

• Track, measure, and report on campaign performance, pipeline contribution, and marketing effectiveness.

• Support partner onboarding, enablement, and activation initiatives.

• Build strong relationships with both internal stakeholders and external partner organisations.

• 8+ years' experience in B2B technology marketing, with significant experience in Partner, Alliance, Channel, or Ecosystem Marketing.

• Experience working within SaaS, Cloud, ERP, FinTech, or enterprise technology environments.

• Strong understanding of partner-led go-to-market motions and co-selling strategies.

• Demonstrable experience delivering measurable pipeline and revenue impact through partner marketing initiatives.

• Experience managing MDF budgets and partner-funded marketing programmes.

• Ability to work cross-functionally with Sales, Marketing, Alliances, and external partner stakeholders.

• Strong project management and stakeholder management skills.

• Comfortable operating in a fast-paced, matrixed international environment.

Experience working with or alongside enterprise technology ecosystems such as:

• Microsoft

• Oracle

• SAP

• Salesforce

• Workday

• NetSuite

• Sage

• System Integrators and Consulting Partners

• Increased partner engagement and activation across key accounts.

• Delivery of measurable partner-sourced and partner-influenced pipeline.

• Strong alignment between marketing activity and regional revenue goals.

• Effective utilisation of partner marketing investment and MDF budgets.

• Creation of scalable partner marketing programmes that drive long-term growth.