Event Marketing Manager

Job Title: Event Marketing Manager

Location: London, UK (Hybrid)

Duration: 12-month parental cover

Job Description

Role Overview

• We are seeking an experienced Strategic Initiatives Marketing Manager (contractor) to lead delivery across key pan-regional priorities during a 12-month parental cover period.
• This is a hands-on, delivery-focused role sitting at the centre of our brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives.
• The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders.
• The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.

Key Responsibilities

1. Co-Branded Partnership Marketing

• Lead the development and execution of co-branded marketing campaigns with key distribution and platform partners
• Build and actively manage a forward-looking partnership campaign pipeline
• Own end-to-end delivery: briefing, messaging, content, media activation, and performance tracking
• Partner closely with sales and external stakeholders to ensure campaigns are mutually valuable, scalable and results-driven

2. Brand Campaigns, Research & Measurement

• Support delivery of pan-regional brand campaigns, ensuring alignment with business priorities

Lead coordination of brand research and measurement, including:

• Liaison with internal brand team
• Management of external research/survey agency
• Translating outputs into clear, actionable insights for stakeholders
• Ensure brand investment is supported by robust tracking and continuous optimisation
• Apply AI and analytics tools to surface patterns, optimise campaigns and strengthen insight generation

3. Retail / Next-Gen Go-To-Market Support

Support delivery of broader retail investor marketing initiatives, including:

• ETF education campaigns
• Content-led digital engagement
• NextGen/retail investor targeting strategies
• Contribute to finfluencer and digital-first marketing activity, ensuring alignment with brand and risk guardrails
• Explore and test AI-driven approaches to content creation, personalisation and audience engagement
• Ensure campaigns are tailored to self-directed investor behaviours and platform ecosystems

4. SEM & Social Coordination (Liaison role)

Act as the marketing liaison to SEM and paid social teams across:

• Brand campaigns
• Retail / next-gen initiatives
• Partnership activity
• Provide clear campaign briefs, audience requirements and messaging inputs to channel specialists
• Ensure alignment and consistency across markets and campaigns, working through the relevant channel teams

5. Strategic Delivery & Stakeholder Management

• Support priority strategic marketing initiatives across EMEA
• Act as a connector across brand, retail, partnerships, digital teams and agencies
• Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality
• Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate
• Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

Maintain strong delivery discipline:

• Clear timelines and ownership
• Stakeholder alignment
• Regular performance tracking and reporting

Key Skills & Experience

• Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
• Strong understanding of digital marketing channels (SEM, paid social, content)
• Demonstrated ability to use AI tools (e.g. Copilot or similar) to enhance marketing effectiveness and productivity
• Familiarity with emerging AI capabilities, including agent-based workflows and automation
• Experience working with co-branded campaigns and/or distribution partners/platforms
• Track record managing external agencies and research partners
• Strong analytical mindset – able to translate data into clear recommendations
• Excellent stakeholder management across senior and cross-functional teams
• Ability to hit the ground running in a fast-paced, contractor capacity

What Success Looks Like

• A clearly defined and active pipeline of co-branded campaigns delivering measurable results
• Brand activity supported by credible research and clear performance insights
• Strong alignment and effectiveness across SEM, social and partnership channels
• Contribution to building AI capability and knowledge sharing across the marketing team
• Tangible contribution to retail investor engagement and growth, including next-gen audiences
• High-quality delivery across multiple workstreams, with minimal ramp-up time

Profile

This role is best suited to someone who:

• Can embed quickly and deliver at pace in a contractor capacity
• Balances strategic thinking with hands-on execution
• Is curious, practical and proactive in applying AI to real marketing challenges
• Brings a commercial mindset, not just marketing expertise
• Is comfortable working in a pan-regional, matrixed environment
• Thrives in a role with high visibility and multiple stakeholders