E-Commerce Manager & CRO

Job Description

About Legend London:

Legend London is one of the UK's most exciting and fastest growing fashion brands that's on a mission to 10X in 5 years. We are currently scaling aggressively and we’re looking for a talented E-commerce & CRO Specialist. You’ll be the person who will maximise Legend’s revenue and profit per visitor.

If you’ve ever stared at a PDP and thought, “There’s £10K/month sitting in the bounce rate,” this is your role.

What You’ll Own

• Optimize the entire customer journey: Offers → homepage → collections → PDPs → cart → checkout
• Increase conversion rate, AOV, and retention through data-driven UX decisions
• Own the on-site testing roadmap (A/B tests, personalization, landing pages, upsells, bundles)
• Set up and analyze heatmaps, session recordings, and user flow tools (Hotjar, Lucky Orange, etc.)
• Collaborate with a performance team to align landing pages with ad campaigns
• Build pages using Shopify + CRO and Landing page tools
• Work with developers + creatives to ship high-converting tests fast
• Turn insights into systems: Build dashboards, test logs, and post-launch reviews
• Benchmark against top DTC brands weekly - steal what's working, ignore what isn't

Who You Are

• 3–5+ years in eCommerce + CRO (DTC brands, fashion a plus)
• Elite data Analyst, problem solver, and have exceptional reasoning skills and can spot and solve CR issues quickly
• Deep Shopify experience - you're fluent in the platform and its limitations
• Strong with Google Analytics, heatmaps, Intelligems, and data interpretation
• Know how to run structured A/B tests from hypothesis to result
• You love to find growth hacking opportunities
• You love offer testing
• Obsessed with UX, funnel psychology, and performance copy
• You don’t just test buttons, you optimize the entire customer journey
• You’re outcome-driven, fast-moving, and allergic to fluff
• You can own projects independently from idea → launch → iteration

Bonus Points If You...

• Have experience in a high-volume fashion brand
• Know custom HTML/CSS/Liquid
• Have worked with retention or LTV optimization
• Understand TikTok/Meta landing page congruence
• Have lifted conversion rate + AOV on multiple stores
• Love small, fast teams and full autonomy

What You’ll Get

• Competitive salary
• Ownership of a key growth lever inside a rapidly scaling brand
• Remote-first flexibility
• The chance to work across product, growth, creative, and brand
• An amazing culture of humility, respect, obsession with growth, continuous learning, and autonomy.

To Apply

Send us:

• Your CV
• A brief description showcasing - The biggest CRO wins you’ve driven and how you found the insight - Case studies, dashboards, or test logs you’re proud of.