CRM Activation Manager

Role: CRM Activation Manager

Role Type: Contract

Length: 6 Months

Location: Hybrid, London

Lever Scott International is partnering with an innovative organisation that is investing heavily in customer engagement, marketing technology and data-driven personalisation. As part of a major expansion within their CRM function, they are looking to appoint an experienced CRM Activation Manager to play a key role in delivering sophisticated multi-channel customer communications.

The Role

You'll take ownership of CRM activation across multiple digital channels, building audience-led journeys, developing sophisticated segmentation strategies and continuously optimising customer lifecycle programmes.

Working closely with marketing, data, product and technology teams, you'll ensure campaigns are delivered efficiently, accurately and with a strong commercial focus.

Responsibilities

• Design and deliver automated customer journeys across email, SMS, push notifications and in-app messaging.
• Build sophisticated audience segments using customer, behavioural and transactional data.
• Develop personalised communications using dynamic content and marketing automation.
• Manage campaign deployment, testing, QA and performance optimisation.
• Deliver lifecycle marketing programmes focused on customer acquisition, engagement, retention and loyalty.
• Create audiences to support paid digital marketing campaigns and customer acquisition initiatives.
• Analyse campaign performance and identify opportunities for continual improvement.
• Work closely with internal stakeholders to align CRM activity with wider business objectives.
• Ensure all CRM activity complies with GDPR and customer consent requirements.

What We're Looking For

• 4+ years' experience delivering CRM marketing and marketing automation campaigns.
• Strong hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Data Extensions, SQL and AMPscript.
• Commercial experience using Braze, including Canvas, audience segmentation and Liquid personalisation.
• Excellent understanding of lifecycle marketing and customer journey design.
• Strong SQL skills for segmentation, data analysis and campaign execution.
• Experience delivering highly personalised customer communications at scale.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent stakeholder management and communication skills.