Manager, Strategy & Activation (Amazon)

Manager, Strategy & Activation

Full Time or Freelance: We are looking for both so if you are interested in either read on!

Salary: £41K

Essential: Amazon DSP and/or Sponsored Ads Experience

Hybrid Working Model: 3 days in the office and 2 days remote working

Start Date Immediate for Freelancers, September for Permanent

Overview

The Strategy & Activation team is the main interface between clients and the wider business. The team is responsible for building strong client relationships, delivering high-quality digital campaigns, and supporting the ongoing growth and development of clients’ businesses.

This could involve bringing new digital channels and technologies to clients, supporting measurement strategies, developing innovative optimisation solutions, or delivering educational workshops. At the heart of the team is a focus on building trusted, long-term client partnerships and delivering excellent results.

We are currently looking for an Amazon Campaign Manager to join a close-knit team of passionate digital media specialists.

Role Overview

The Campaign Manager plays a key role within the Strategy & Activation team. Reporting to an Associate Director or Senior Manager, you will take ownership of day-to-day client and campaign activity, from responding to briefs and developing media plans through to campaign set-up, optimisation and reporting across digital buying platforms.

You will also work closely with Analysts and other members of the wider team to ensure campaigns run smoothly, achieve their objectives and continually improve performance.

About the Role

• Act as a key day-to-day contact for clients, through calls and face-to-face meetings, ensuring campaign planning and management aligns with expectations.
• Provide clients with clear, data-driven recommendations to help achieve the best possible campaign performance.
• Build strong client relationships, developing an understanding of their businesses and anticipating their needs and priorities.
• Create cross-channel digital responses and media plans that address client briefs, business objectives and campaign goals, supported by a clear strategic rationale.
• Collaborate with external media and creative agencies to ensure joined-up planning and effective campaign execution.
• Manage campaign set-up, execution and QA within relevant buying platforms, proactively identifying and troubleshooting issues.
• Optimise brand and/or acquisition campaigns against agreed forecasts and KPIs, continually identifying opportunities to improve results.
• Provide clear, concise analysis and actionable insights on campaign performance across digital channels and devices, including Display, Video, Social, Search, Audio and OOH.
• Build relationships with key media and technology partners, including platforms such as Google, Meta and Amazon, to identify opportunities and deliver excellent service for clients.
• Identify potential additional revenue and growth opportunities and develop accompanying proposals.
• Train, coach and support Analysts in their development and progression.
• Collaborate with Managers and Senior Managers to develop and implement wider client and business initiatives.
• Develop your own cross-channel and cross-platform expertise, with opportunities to broaden your experience across areas such as Social, Search and other digital channels.

Desired Experience & Skills

• 2+ years of hands-on platform experience, ideally across at least two digital channels such as programmatic display, video, paid search and/or paid social.
• Experience using Amazon DSP and/or Sponsored Ads is required.
• Digital media planning experience gained within an agency, client-side team, DSP or similar environment.
• A strong interest in digital media, advertising and technology.
• Excellent communication and relationship-building skills.
• A strong client-service mindset and the ability to manage multiple priorities while maintaining excellent attention to detail.
• A technical and analytical approach, with confidence using data to inform decisions and recommendations.
• A collaborative approach and enjoyment of working as part of a team.
• Previous coaching, mentoring or line management experience.