Senior SEO & Automation Manager

We're hiring: Senior SEO & Automation Manager

£60,000 | Permanent | 4 days in the office, 1 day remote

5 years + experience in SEO

We're recruiting on behalf of our client, a fast-growing international education group, for a newly created Senior SEO & Automation Manager to join their Marketing team.

This isn't a maintenance SEO role. You'll own the organic roadmap end-to-end, shape how the business shows up in traditional and AI-generated search results, and build the automation systems that let the wider marketing team move faster.

Please note that this client operates in the education category. The object of this role is to drive efficiency across a large extensive portfolio of schools using AI to drive scalable solutions.

Key Responsibilities

SEO Strategy & Leadership

• Own and evolve the company's organic search strategy across multiple schools
• Lead technical SEO audits, site architecture improvements and schema markup implementation
• Collaborate with content, product and development teams to ensure SEO best practices are embedded in all projects

AI & Automation Development

• Design and implement Python-based automation scripts for keyword research, rank tracking, backlink analysis and competitor monitoring
• Integrate AI/ML models (e.g. NLP for content optimisation, clustering for keyword grouping) into SEO workflows
• Build APIs and data pipelines to connect SEO tools, analytics platforms and internal dashboards

Data Analysis & Reporting

• Develop automated reporting systems using Python, Pandas and visualisation libraries (e.g. Matplotlib, Plotly)
• Monitor SEO KPIs, identify trends and recommend data-driven actions
• Use AI to predict traffic trends and identify growth opportunities

Required Skills & Experience

SEO Expertise

• 5+ years in SEO, with proven success in driving organic growth
• Strong knowledge of technical SEO, on-page optimisation and link-building strategies
• Familiarity with Google Search Console, Google Analytics and major SEO tools (Ahrefs, SEMrush, Screaming Frog, Search Atlas, Surfer SEO)

AI & Machine Learning

• Experience applying NLP, clustering or predictive modelling to SEO or marketing data
• Familiarity with frameworks like scikit-learn, spaCy, TensorFlow or Hugging Face

Nice to Have

• Strong SQL skills for data extraction and transformation
• Experience with Git, CI/CD and cloud deployment
• Python programming
• Excellent communication and leadership skills

Preferred Qualifications

• Knowledge of server-side rendering (SSR) and JavaScript SEO
• Familiarity with BigQuery or other large-scale analytics platforms