Marketing Technology Manager

Marketing Technology Manager

Location: Borough, London

Competitive salary dependent on experience. Company performance-related bonus, healthcare insurance & wellbeing benefits.

A unique opportunity for an ambitious Marketing Technology professional with experience in Hubspot, who can take on its day-to-day management. The ideal candidate will have a desire to grow their strategic responsibilities to lead acquisition and nurture through marketing technology.

About Liv-ex

At Liv-ex our mission is to make the fine wine industry more transparent, efficient & safe. As the leading online marketplace for wine businesses, we have a unique offering, a global footprint, and history of innovation.

We're more than just a platform to buy and sell wine - we're a tech-led, data-first company that’s driven forward by people with passion and commitment. We combine deep industry expertise with market leading technology and logistics, offering real-time data, market insights, and fully integrated logistics services.

Our clients include the world's most respected wine merchants, distributors, and importers - and we have ambitious plans to continue our upward trajectory of growth.

Whether you're passionate about wine, technology, data, or all three, Liv-ex offers a unique opportunity to make your mark in a niche industry.

Summary Purpose

Liv-ex is looking for an innovative, engaging and dynamic Marketing Technology Manager to join the Commercial Team, reporting to the Head of Marketing. You will be responsible for all Hubspot activities, including CRM management, email marketing, automations, data hygiene and performance reporting.

Over time you will shape the marketing technology strategy; to ensure full utilisation of existing tools, and to make recommendations for improved lead acquisition and lead nurture through marketing technology. Responsibilities:

· Hubspot email - creates and manages all external email comms in HubSpot, ensures appropriate tracking is in place, emails are styled correctly, and makes new templates when needed. Manages email-to lists to ensure minimal cross over and to reduce email over-communication

· Has the support of a Marketing Executive who owns the build and send of recurring email sends

· Hubspot tracking & measurement – builds forms used on web to support lead generation, implements appropriate campaign structures and measurement. Ensures every Hubspot user is trained on approach (across Sales & Marketing)

· Hubspot best practice & new features – drives best practice Hubspot usage throughout the business. Is aware of new features and brings ideas of how we can utilise them to the Marketing team

· SEO strategy – uses SEMrush to ensure Liv-ex is positioned well in Google rankings, creates SEO approach for all new web content, and makes recommendations for alterations required to drive greater SEO

· Web management – makes basic web update as needed to improve search rankings

· Reporting – thoroughly reports on email performance, web performance and SEO performance each month, analysing why we’re seeing the results we are, and highlighting and pushing through evolutions and improvements

· Ensures appropriate tracking and measurement is in place across Marketing, from LinkedIn posts through to product videos, to ensure the broader team can track and report impact

· Data security and cleanliness – stays on top of latest requirements and provide guidance to the business on any changes that need to take place

Knowledge, Skills, and Experience

· 5+ years of Marketing experience

· Advanced Hubspot user

o Including familiarity with data privacy regulatins

· Has awareness of SEO and has used SEO tools in the past

o Prior use of SEMrush a nice to have

· Has used website CMS for website management

o Prior use of Wordpress is a nice to have

· Strong analytical and reporting skills

· Confident presenter, comfortable guiding Sales teams on Hubspot best practice and requirements