Digital Media Buyer, International

Company: Live Nation

Department: International Media Services

Location: 30 St John Street, London EC1M 4AY

Reports to: Head of Digital Planning and Strategy

Working Hours: 40 Hrs per week

Role Description

The London based International Media Services team for Live Nation Entertainment. is looking for a Digital Media Buyer to join the team.

You will work with Sponsorship and Marketing teams across our International Portfolio of Websites Including Festivals, and Venues, in over 50 Markets.

The International Media Services team Works across Multiple Digital Touch points including Social, Owned and Operated Ad Network, Programmatic Stack and Audience extension using our 1st Party Data. Alongside Digital Programmes the team are also responsible for Analytical data Gathering and Security Compliance

With experience of working in a Digital environment, you will be able to demonstrate previous Digital expertise. Highly organised, you have excellent time management and administration skills and thrive working in a fast-paced environment. You will be flexible, self-motivated and a good team player; working under your own initiative in order to achieve goals.

What it’s like to work in the Team

The Internation Media Services team is a fast moving fun environemnt to work in. Regular communication with Sponsorship and Marketing teams in various markets on a daily basis makes each day different to the next. We operate a very open approchable engaging policy across the team and are committeed to working as a team and so support each other and internal stakeholders to achieve our objectives. This team has gone from strength to strength

Who you are

Competencies / Skills / Knowledge / Experience

• MUST HAVE Experience: 3+ years in digital advertising at an ad agency, publisher or Vendor
• MUST HAVE Deep knowledge of: Advertising Operations, Programmatic, Advertising Technology, optimisation practices, ad serving technologies and best Practices
• MUST HAVE 3+ years experience using Meta Business & Ads Manager , Tik Tok Ads Manager, Google DV360
• MUST HAVE Experience in brand promotions, digital/social media, entertainment and/or sports marketing working with brands
• MUST HAVE Analytical, possesses strong Qualitative skills to drive maximum yield across campaigns and 3rd party inventory
• MUST HAVE Strong analytics skills and the ability to visualize and report on campaign performance, analytics and audience metrics and data
• PREFERABLE Experience within other social media platforms a plus
• PREFERABLE: Experience using Google Analytics
• Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies
• Strong Understanding of Data tech tools
• Working in a fast-paced International environment a plus

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Detail orientated - able to ensure all elements of the campaign are in place from creative to clickthrouh links, to display elements such as headlines etc
• Excellent team player but also able to work independently - able to contribute and collaborate with team members to enhance campaigns and day to day set ups

• Ability to work under pressure to meet tight deadlines
• Excellent interpersonal skills as successful candidate will be dealing with many departments within the business - confident with liasing with key stake holders and clients
• Willingness to go above and beyond the set responsibilities
• A problem solver - - able to troubleshoot campaigns and get them back on track or offer solutions.
• Excellent time management skills

What the role includes

• Develop, execute, and manage paid media programmes across multiple platforms (Meta, TikTok, DV360, etc.)
• Analyze performance data and optimize campaigns to hit KPIs goals.
• Report on campaigns performance, compile PCAs with learning and reccomendations
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

APPLICATION DEADLINE: 18th June 2025. We reserve the right to close applications at any time.

#LI-SL1