Enterprise Architect - Marketing CRM
Enterprise Architect - Bloomreach CRM & Customer Lifecycle Management (CLCM) - Marketing
6 Month Contract - Inside IR35
Remote with occasional travel to London/Leeds office
My global client is seeking an Enterprise Architect to lead the architectural design and delivery of a major Bloomreach CRM and Customer Lifecycle Management transformation programme within a complex, highly regulated digital environment.
You will own the target-state CRM architecture, ensuring seamless integration with core platforms, identity systems, payments, risk engines, data platforms, and governance tooling. The role requires balancing marketing growth, regulatory obligations, risk controls, and scalable technical architecture.
Key Responsibilities
- Define and govern enterprise CRM & CLCM architecture
- Architect acquisition, onboarding, engagement, retention, and reactivation journeys
- Develop omnichannel engagement patterns (email, SMS, push, in-app, Real Time triggers)
- Lead personalization and Real Time decisioning architecture (CDP, segmentation, ML models)
- Design campaign orchestration, eligibility logic, and compliant suppression rules
- Define architecture for incentive/bonus systems and associated risk-mitigation controls
- Embed compliance-by-design: data privacy, consent, regulatory segmentation
- Work closely with Marketing, Compliance, Risk, Data, Product, and Engineering teams
Required Experience
- Previous experience in Enterprise or Solution Architecture
- Proven leadership in Marketing Technology transformation on CLCM architecture, in particular Bloomreach (mandatory experience)
- Experience designing Real Time, event-driven, cloud-native architecture
- Excellent stakeholder management and communication skills
- Strategic, systems-level thinking
Guidant, Carbon60, Lorien & SRG - The Vertage Group Portfolio are acting as an Employment Business in relation to this vacancy.