Enterprise Architect - Marketing CRM
Enterprise Architect - CRM & Customer Lifecycle Management (CLCM) - Marketing 6 Month Contract - Inside IR35 Remote with occasional travel to London/Leeds office My global client is seeking an Enterprise Architect to lead the architectural design and delivery of a major CRM and Customer Lifecycle Management transformation programme within a complex, highly regulated digital environment.
You will own the target-state CRM architecture, ensuring seamless integration with core platforms, identity systems, payments, risk engines, data platforms, and governance tooling. The role requires balancing marketing growth, regulatory obligations, risk controls, and scalable technical architecture.Key Responsibilities
- Define and govern enterprise CRM & CLCM architecture
- Architect acquisition, onboarding, engagement, retention, and reactivation journeys
- Develop omnichannel engagement patterns (email, SMS, push, in-app, real-time triggers)
- Lead personalization and real-time decisioning architecture (CDP, segmentation, ML models)
- Design campaign orchestration, eligibility logic, and compliant suppression rules
- Define architecture for incentive / bonus systems and associated risk-mitigation controls
- Embed compliance-by-design: data privacy, consent, regulatory segmentation
- Work closely with Marketing, Compliance, Risk, Data, Product, and Engineering teams
Required Experience
- Previous experience in Enterprise Architecture
- Proven leadership in Marketing Technology transformation on CLCM architecture
- Experience designing real-time, event-driven, cloud-native architectures
- Excellent stakeholder management and communication skills
- Strategic, systems-level thinking
Apply NOW for immediate consideration!
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.