Digital Marketing Executive

We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions.

They are looking for a Digital Marketing Executive (B2B) to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results.

Key Responsibilities

Social Media

• Manage and grow presence across professional platforms
• Plan and schedule content aligned to campaign goals
• Use AI tools to support ideas and engagement

SEO & Search Visibility

• Support website optimisation for search and discoverability
• Identify keyword opportunities and content improvements
• Track performance and recommend changes

Paid Media

• Assist with planning and running paid campaigns
• Support lead generation activity and campaign testing
• Monitor performance and optimise results

CRM & Email

• Build and manage email campaigns and automation
• Support lead nurturing and segmentation
• Work with sales teams to improve lead quality

Website Management

• Maintain and update website content
• Support UX improvements and landing pages
• Collaborate with developers and internal teams

Content Creation

• Produce content such as blogs, guides and campaign assets
• Support development of longer-form content (e.g. webinars, downloads)
• Use AI tools to assist with content creation

Design

• Create and manage digital marketing assets
• Brief and work with external designers
• Ensure brand consistency across channels

Digital PR

• Support outreach to industry publications
• Assist with press releases and brand visibility activity
• Help position the business as a sector expert

Analytics & Reporting

• Track campaign and website performance
• Support reporting and insight generation
• Identify opportunities to improve results

About You

Essential:

• Minimum 2 years' experience in B2B digital marketing
• Experience with paid media, CRM platforms, CMS and analytics tools
• Strong written communication skills and understanding of B2B audiences
• Familiarity with AI tools for marketing and automation
• Experience in creating lead magnets
• Data-driven mindset with attention to detail
• Experience working with internal teams and external partners

Desirable:

• Degree in Marketing, Communications or similar
• Interest or experience in technology-led sectors
• Exposure to digital PR or media outreach
• Basic video or podcast content experience