Product Marketing Manager

As a Product Marketing Manager, you’ll shape the narrative, go-to-market strategy, and lifecycle campaigns on our client's platform. Acting as the customer’s advocate, you’ll connect product, growth, and creative teams to develop engaging, data-driven stories and campaigns that boost adoption, loyalty, and trust. This role blends the strategic vision of a product leader with the creative flair of a storyteller.

Key Responsibilities

Strategy & Positioning

• Own the product marketing roadmap for spot trading and crypto card verticals.
• Develop distinctive messaging and value propositions to stand out in a competitive landscape.
• Refine user personas, use cases, and customer journeys to align with market needs.

Launch Execution

• Spearhead go-to-market plans for new features and products, collaborating with product, design, communications, and growth teams.
• Create compelling marketing materials for web, email, social media, in-app, and video channels.
• Work with PR, content, and community teams to maximize external launch impact.

Market & Customer Insights

• Conduct market research, competitive analysis, and user feedback to guide strategy.
• Perform interviews, surveys, and usability tests to uncover insights for product and messaging enhancements.
• Stay informed on industry trends to keep strategies relevant.

Growth & Retention

• Collaborate with lifecycle and growth teams to design campaigns that drive user acquisition and retention.
• Enhance onboarding experiences and conversion funnels through data-driven testing.
• Promote engagement through innovative features, rewards, and crypto card incentives.

Performance & Reporting

• Establish KPIs to evaluate marketing campaign success.
• Monitor and analyse performance using tools like GA4, Mixpanel, Amplitude, or equivalent.
• Rapidly iterate strategies based on data insights and user feedback.

Profile Requirements

• 3-5 years of product marketing experience, preferably in fintech, crypto, or fast-growing tech startups.
• Demonstrated success in launching and growing B2C financial products or platforms.
• Deep knowledge of centralized exchanges, crypto spot trading, and payment card systems.
• Exceptional communication and copywriting skills, with the ability to distill complex concepts into compelling narratives.
• Collaborative mindset, with a track record of thriving in cross-functional, fast-paced settings.
• Strong analytical skills, with expertise in marketing analytics and user research.
• Experience in regulated industries or financial services is advantageous.
• Bonus: Knowledge of DeFi, Web3 wallets, or community-driven growth strategies.

Interested? Apply NOW or drop me a DM and let's connect!